What is Moz?
Moz is a website which was started in 2004 as an SEO consulting company. SEOMOZ was founded by Rand Fishkin and his mother Gillian together. Well, it’s been years that they are being one of the biggest names in the industry of marketing and SEO. My previous post was about increasing the domain authority of a website or blog. But let me clearly tell you that MOZ Metrics is responsible for ranking any websites Domain authority or page authority. So, I felt a need for writing a post about MOZ and Mozbar.
The Moz has moved with many of the services ahead. I recommend you to give a read to their about page. It will help you to better understand what are their achievements, what they have gained from the year 2004 to till now. There is a long list of their achievements. Now as google Page rank is Gone, we are left with Moz only as the only source to check the reputation of any website. Moz helps to check the Domain authority as well the page authority of any website. Here is the link where you can check the reputation of your website. The better is DA and PA of your website, the better is the reputation of your website.
What are free and paid services provided by Moz?
Moz provides a bunch of services which are paid as well as free. I have always used their free services and these services have helped me a lot. The free services have some limits which get removed when we become a premium member of the Moz.
It Provides Tools which help in SEO and Local marketing.
The Tools for doing Better SEO are:
- Open Site Explorer
- Keyword Explorer
And Tools for Local Marketing are:
- My Business Listing
- My Business Console
- Categories Research
For content Marketing:
For Twitter Analytics:
How can you use Moz for Better SEO?
Now the Above services that I have mentioned are good enough to use and helps to make your website or blog better optimized according to SEO. I use the above tools to make my blog SEO friendly. I will be explaining the above tools and services in detail.
- So let’s start with the Open Site Explorer:
This tool helps to check the domain authority and Page authority of any website. you can check the below image for the same.
It will not only help to get DA and PA of a website but it will also help to check the number of links pointing to the root level domain and the total number of links pointing to your website. And it also helps to check the spam score of any website. You can check the below image for the same.
When you will use this amazing tool, you will be getting a big help through it about the keyword research. I always use this tool to get better suggestions about the keywords.
In the Below image, you can see that when I typed the word SEO in the keyword explorer tool. I got a brief analysis about the keyword “SEO”. It shows the volume of the keyword which represents that how much the keyword is used by the others, then it shows how difficult it is to rank this keyword on Google SERPs, it shows the difficulty level 89 which is really difficult to achieve or rank. Then comes the opportunity and potential.
But the Important think that this keyword explorer tool provides is Keyword suggestions and SERPS analysis. It really provides some good suggestions regarding the keyword. And in the SERP Analysis, we will be getting the title and URL of the pages which are ranking with the same keyword at the first page.
- Then Comes the MozBar
But I will be discussing this and usage of it later in the same post.
If you are running a business site then you can easily check, if your business is listed on the some of the important search engines or not.
You can simply check by filling out the name of your business with Zip/Postal code of your place and you will be provided all the needed information.
Now in the above Image, as you can see that I am not running a business site but I am running a blog so it shows that your business is not listed on the major search engines. But instead, it provides a list of search engines with links where you can claim or list your business for making your Local SEO better. There are a number of search engines which MOZ suggests are Acxiom, Google, Facebook, Foursquare and some more. You can yourself check your business listing by using this amazing tool.
The categories research helps to find the exact or the right categories and optimize the local business. And secondly, it can help you find the categories from different search engines from one place only. You can see the below image for the reference.
What is MOZ Bar?
Now, let’s move to my favorite tool which is helping me from the day I started blogging. Mozbar is a tool which can help you with the On-page elements, general attributes, link metrics, Markup and Http status. And It also helps to identify the types of links, we can easily check the links on our pages are Dofollow, Nofollow, external or internal. Moreover, it can check help us to check the domain authority of any website easily. In the below sub-heading I will be explaining that how you can use the Mozbar for better SEO.
How to Use Mozbar?
For using the Mozbar you need to download and install the Mozbar for your browser. so just simply download and install it, here is the link. It will be installed from the chrome apps store and will be installed as an extension on the Chrome browser. You can check the below image for the same.
You can see that the installed image show the current domain authority of my blog. so, after installing this Mozbar extension you can check the DA of any blog or website within seconds. But after downloading and installing the extension on your browser you need login into your Moz account. check the next image for same.
Now once you have signed in you can check the DA and PA of any website. Da of any blog can be checked easily but if you want to get access to some further options then you click on the Moz bar extension twice. A pop-up will appear like the image below.
After doing this you will be able to see the DA as well as PA of your blog or website. And even the number of shares on Facebook and Google+.
Using Moz Bar for better search engine optimization.
I have been using the Mozbar for better search engine optimization for years. And I will try to provide you a complete guide for doing better optimization using the Mozbar with the help of screenshots.
Using it For checking the On-Page Optimization:
In the above screenshot, you can see that we can easily check our on-Page optimization easily. It includes the URL, title of the page, meta description, and other tags. but the best thing is that you analyze not only your website or pages but you can also analyze competitors sites and check how your competitors are doing the On-Page SEO. Another think that it shows is the number of characters for different tags.
Checking the general attributes:
This is also one of the most important think, here you know about the Meta Robots, canonicalization, page load time, Url of your blog cached by Google, Ip address, and the country. The best part is that you can assure that your canonical issue is solved or not and what is the page load time of the particular pages of your blog. If you do not find the Rel=”canonical” on the Mozbar then you must solve it as soon as possible.
Link Metrics (knowing about the Links):
Although Mozbar’s Link metrics doesn’t show an exact link metrics as compared to Moz website explorer tool but sometimes it is useful. Here it only shows the Page authority and the External followed links which are enough to know about the competitors ranking and linking.
Now, this Markup helps us to assure that the meta tags that we have placed on our website or blog are working properly or not. As you can see in the above screenshot that Schema.org tag is missing and it is giving the message that the schema.org not found and the others are working properly. And by checking this I get assured that the open graph meta tags, twitter cards, and microformats that I used are working properly.
Although, It will keep on giving the message that Schema.org is not found till I don’t use it on my site or do the settings properly.
Checking The Http Status:
This helps to check if the link is redirected or not. If the link is redirected then it will show the status code 302 instead of 200.
Checking the Links on the Page are Nofollow Or Dofollow:
This tool of Mozbar helps to find out what kind of links are on the page. It helps to find that the links are Nofollow or Dofollow and even it helps to identify if the links are external or internal.
See in the above screenshot, there are different colors for different types of links. You need not to manually check the code to enquire about the links. This simply changes the color of the link depending on the type of link.
Page Optimization Score:
This feature is also new for me. I haven’t used it much but it helps to get optimization score for the keyword and the page. You can see in the above image, how it works.
Finally, What I want to say:
As we all new that Google Page Rank is gone. So our main focus should be on increasing the domain authority and I think Mozbar is really a good help to rank well on Google SERPs because with helps us to make our SEO better and avoid mistakes.
And Secondly I would love to know your opinion about Mozbar and Moz Tools, So let me through your comments.