Are you implementing content marketing for your online business?
Of course, you are.
The content is a crucial tool which is almost used for everything from our business activities.
- Want to expose the business to more audiences, you’ll need the content.
- Want to convert those readers to prospective, you’ll need the content. AND finally,
- Want to sell those prospective any of your products, you’ll still need the content.
Even every single of the marketers and bloggers understood the benefit of using the articles for marketing the business, but they still cannot affect the best practices for content marketing.
B2B content marketing research revealed that 8% of marketers have the daily content schedule, 36% have weekly, and over 11% have biweekly. However, only 44% of the marketers were effective at using content and 26% were almost at all effective.
Different and typical marketing mistakes involved in implementation caused 26% of marketers as well as you couldn’t affect the marketing purposes—planning and practicing mistakes.
Today, In this post, I’ll talk with you a small part, but will share with you the most important and the popular mistakes which bloggers and marketers do—the wrong ways to optimize the images for content marketing.
Despite from compiling headlines that transforms, description, and the introduction of the article, the image is an essential and significantly key that enhances your content marketing.
It’s the most fact which easily attract human responsiveness when you’ve optimized it the right way.
Think about when the article appears on social media platforms, Image search, and when a reader is reading it.
What are you thinking regarding your images, anyway?
Obviously, I’m thinking my images are appearing friendly on different platforms such as Facebook, Twitter, and Pinterest.
What’s more, I’m thinking the image speaks to the readers and as a result, is clicked by the readers to read the full article.
Once again, I’m thinking that the images push the readers to start and finish reading plus turn them to hit the share button and spread the information to their friends.
Do you believe an image can do what I said in the above paragraphs?
Well, You will believe yourself when you will optimize your images perfectly and get the better results.
The visual content statistics from HubSpot told that colored visuals increase people’s willingness to read a piece of content by 80%. Content with relevant images gets 94% more views than content without relevant images.
Image sources: MOC Council
73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content.
Image Sources: Content Marketing Institute
Although many fortune marketing companies and expert bloggers have proved the imperative of using the image in the article, majority of the newbie and even intermediate bloggers still keep the popularity of the fault.
During the month, I’ve read a variety of blogs and found several slips which injected virus to your marketing activities.
AND here, 7 wrong ways to optimize the image for your content marketing.
Let’s dive in…
1. You Don’t Even Have a Single Image in Article
This’s the most popular mistake which frequently existed on newbies’ blogs, but sometimes, accidently happened to the intermediates’ and experts’.
Negligence in finding relevant images for your post will make the article lose much attention of readers.
You, please do not follow this slip, but if you do, I swear to the god your blog will die. For sure, I’m not joking.
The Case Study of My Sponsored Post
The snapshot belongs to a sponsored post of my new blog. It was a low quality sponsored review hence I intended not to promote the post. I skipped the image optimization and placed at all image.
I don’t understand what the advertiser’s opinion, but he might want only a backlink from the post thus I gave him what he wants.
Hope you or your webmaster aren’t going to follow the advertiser, otherwise, you’ll waste decent money for running none effective SEO campaign.
I tweeted and shared the article few times to social profiles so the post can get more traffic, was not able to share the content on the sites like Pinterest and Flipboard.
As you can see, the article only has 100+ shares of twitter (actually, few additional social shares, but JS minifying caused error counting) with no comment.
This below image is another sponsored post
The sponsored article has almost similar quality but is better than the previous advertiser. It was an acceptable to me thus I created an image for the sponsored post and promoted several times on social media.
A single image made the post much better than the previous. It got over 1K+ social shares and few comments.
Yeah, it’s much more conversion than the previously posted sponsored post review.
I understand many of you can’t afford to pay for premium image stock, but you can get images for free some sites. Many online tools are available for free and you just to write the title one time, it’s enough to get an awesome image for your blog post.
Not making sure your image is visible on social media.
It isn’t a monster which will kill your blog, but in obvious, will reduce your social sharing and traffic. Sure, You aren’t going to love it.
I’m not sure what the exact problem is. However, through my personal experience, this can happen while saving the post to the drafts.
Once you wrote an article and saved to draft without an image, then you added image(s) and hit publish button. That’s it. It’s the error time.
You can avoid the problem by just adding at least an image before hit saves or publish button.
In honest, I don’t have to concern about the error as I’m using Easy Social Share Button Plugin for WordPress. The plugin will automatically fetch an image and description tag when I didn’t optimize.
The alternative way to solve the problem, you’ll have to fetch new images information manually on Facebook Debugger Tool if your social shares plugin doesn’t work.
See the bellow images:
On sharing debugger, past the URL and hit Debug button. Make sure you saw something similar to the below screenshot.
2. You Don’t Understand the Image Characters
What did you know about the images?
The image is like the human beings. It has different emotions and characters, and different images attract different audiences.
Maybe I’m wrong or maybe I’m right.
Should I suppose to say your audience have different emotional and characters?
If you’re complicated or confused what should I say, you’re tempted to blame JeffBullas as he told me the emotions of the images.
Just repeated what he said. Though.
Whatever. Not only you but to me it’s complicating. LOL!…
Before creating or placing an image in the article, you must think about your readers—to Identify their characters and emotions.
Anyway, what did you know related to your audiences?
- Are most of the visitor go your website or blog are males or females?
- Are they the college student or professors?
- What kind of images do they like such colors, designed or something else?
It’s much different between male and female or between the old man and adult. The image can’t satisfy the whole community, but a small group. Identify the ideal audiences of the community and offer what they’re anticipating.
The considerable the way to accomplish the purpose is to make A/B testing of the image optimization such as recoloring and use different characters or emotions.
3. Your Image Can’t Even Speak to Your Readers
Mostly, it’s a mistake when optimizing the images for content marketing.
Found a related image or thought it’s a relevant one and then put it in the article without editing or adding any context. You’re wrong if so.
The readers feel relevant to your content unless they understand the context of the image. Please look at the below images:
Which one you love, by the way?
Just ask but don’t need your answer. Hehehe!…
Find few ways to customize your image such as adding a title or interesting quote on the picture will gain much more attention.
Actually, I’m a hybrid blogger so I can easily edit the image using Adobe Photoshop and other photo editing tools.
However, if you can’t use any kind of photo editing software, you should find some online tools such as Canva as it’s effortless to create good images by using it.
4. Putting Only a Single Dead Body in Blog Post
Are you using a single dead body for optimizing your images for the content marketing?
I can’t say you’re completely wrong but in the most cases.
Google is enjoying longer content, and personal experience, the longer content get much more conversion than short content form.
I often publish from 1500 to 5000 plus words, and even 8000+ in some cases hence I do need 3 to 5 images in order push the reader to stay reading.
In addition, to get more traffic from social media, the image has to differently appear on different platforms such Facebook, Twitter, and Pinterest.
Make sure you understood the social media image guidelines of variety social media platforms. For Instance,
The most of the users on Facebook, Twitter, Linkedin, and Google+ love landscape while Pinterest’s is preferring portrait.
Did your image dynamically change its appearance on different platforms?
I always create three different demonstrations of the image for Facebook, Twitter, and Pinterest. See below:
Yoast allows customizing the different image appearance for Facebook and Twitter as easy as hitting a social icon on left-hand-side of your SEO panel.
However, Yoast has no option to optimize the image for Pinterest thus you’ll need another plugin. I’m using Easy Social Share Button plugin so it’s easy to do that. See below snapshot
5. You’re Using Non-Healthy Images
An Image is not useful unless it’s a healthy.
Oh, god! What do I mean healthy image?
Using numerous visual contents attracts reader’s attention and increases more conversion of your blog, the images, however, aren’t going to help, but damage your conversion rate.
Image puts a heavy stone on your blog and makes it steps like a turtle. The readers aren’t enough patient to wait for your blog loaded and often times, switch to the better blog.
Images, at the meantime, damage your blog traffic.
Be sure, your visual content is an engagement machine, but not a heavy stone. Optimize and compress your images to speed up your blog, and the recommended file size should be less than 70kb.
The bellows are tools I used to compress images for my blog,
I’m a serious blogger who very much cares about image optimization so always do it manually. Please watch below video how to work with the image.
6. You Don’t Exactly Optimize Images for SEO Content
The marketers claim that Google is now clever, but I don’t think so as it can’t read or identify the meaning of the visual content.
Help Google to read and identify the relevance of images, and if you’ve done this right way, you’ll get extra bonus traffic from Google.
Placing the keyword in the title tag, filename, and image description is enough to be done. However, the marketers do this mistake when SEO image—they only used a single keyword for every image.
The visual content is pretty similar to the article, and it has to be natural. Using variety and relevant keywords in title tag, description, and file name help to get more visible on the result pages. What’s more, it helps the images appear friendly on social media platforms when the readers share your content.
7. Some Images Can Make You a Criminal
Another experience when my AdSense account was disabled in 2013, 2011, or 2010. Maybe, I’m not sure.
Two possible problems involved in disabling.
First, I placed double 360 x 280 ads over the post hence it made no white space on the mobile device. Second, I used free Google images with no copyright information so I accidently published copyright materials.
I didn’t even think that image was a big problem, but actually it was.
You can feel free to find images from Google, but those have no copyright information. If you don’t want later to contact a lawyer, please find reliable image sources for your content.
Here is a list of sites to find free stock images for your blog and website.
Research great topics and write educational or asset contents for the reader is what you must do for getting more traffic to your blog. However, making your content relevant to the readers and push them to stay on reading is quite challenging. Create a variety of resources and visuals for your post to make the readers feel relevant and want to continue reading your content.
Do the image optimization properly, such as compress and using relevant keywords in images helps to enhance SEO content so Google and readers will appreciate your blog. What’s more, using CTA such as quote and friendly text to ask the reader to share and tweet the content will bring much more traffic.
Everything came with pros and cons. An image can help driving more traffic, but also can damage your business. You might need a lawyer or shut down your blog so please be careful in choosing the images for your content. If possible, spend some budget for images stock or equipment to develop better visual aid.
I’m sucking now!…
The above are the ways for how I optimize the images for content marketing but thought there must be a hundred ways that I didn’t experience.
By the way, you didn’t tell me how you work for creating visual content. Hit me a comment, I’ll appreciate in exchanging knowledge with you.
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