These new Bing updates will be focused on managing informational queries. Bing has also provided examples having to do with the user asking the search what measures they can take to remove the background noise from their podcast recordings. The generative AI will help users with a more detailed explanation. Complex problems can also be solved. All in all, this new update targets queries that go beyond ‘surface-level results’.

Microsoft has also provided a short guide on how to use this new update. US users can type in Bing Genrative Search right into the search bar and queries will be presented for the users to choose from as a demo. The generative search capabilities can thus bring even more relevant and comprehensive answers that cover a wide range of topics.

Generative Search Capabilities: More on Bing generative search

Microsoft has explained that the Bing generative search experience blends both the foundation of search results from Bing with the power of LLMs and SLMs. It deeply understands the queries given by the users and reviews a multitude of sources. After reviewing multiple sources of information, Bing then matches the content and provides the search results in an AI layout to meet the needs of the users.

Bing has also stated that since this feature is in beta, users may have to go through longer loading times. The system may take more time to ensure complete accuracy with relevance which may increase in loading time. Bing’s generative search results will also include proper citations and links to the original source that they pulled based their results on.

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With the rise of AI, came the rise of image generation. It is a powerful tool with capabilities beyond imagination. It has assisted in streamlining the creative process. To put it simply, AI has helped users bring out their creative side. However, with its perks, AI also comes with its fair share of downsides and deepfakes, particularly ‘deepfake porn’ is among them.

Deepfake porn is abusive sexual and non-consensual AI images posted and spread on the internet. This phenomenon has become a recurrent problem with the rise of AI. However, some companies, especially Microsoft is tackling deepfake porn on their own accord.

Microsoft is Tacking Deepfake Porn: Microsoft’s Partnership with StopNCII

Microsoft has made its stance clear on the existence of deepfake porn on their platform. The company has wiped off over 300,000 non-consensual explicit images from its Bing Image search. Microsoft’s policy whitepaper, published on July 30, has suggested policies to protect Americans from exploitative deepfakes. Additionally, users could use the reporting tool if they find any abusive deepfake material, but Microsoft recognizes that this alone will not curb this practice.

To aid its fight against these deepfakes, Microsoft has partnered with StopNCI. StopNCII which stands for Stop Non-Consensual Intimate Image Abuse, is an organisation created against the spread of such material online. StopNCII makes use of image hashing to protect the victims. Image hashing is the method of employing an algorithm to give a hash value to each specific image that has been uploaded. Copies of the image therefore all contain the same hash value as each other. StopNCII thus shares these hashes with partnered companies to detect and effectively remove the images.

This partnership between the two companies will bring forth a ‘victim-centred’ approach. This will affect the way deepfake detection works on Bing.

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Bing’s latest update comes with several new features including changes in the layout. Bing’s new AI update also reviews thousands if not millions of sources to match the user’s search query properly. It then creates a search result layout generated by AI to match the user’s search query properly.

Bing Generative Search Features

Both generative AI and LLMs (Large Language Models) have been merged with the search result page to produce personalised responses to users’ questions. Bing will generate a full AI search result page filled with detailed information. For instance, a user can search for “Bollywood Movies” and the search engine will provide the user with details of the movie genre such as its history and movie examples. Proper sources and links are provided to allow users to dig more into the specified topic.

Bing has stated that it has enhanced their system and procedures to increase Bing’s accuracy. Furthermore, the Microsoft-owned company also plans to study how such generative usage affects website traffic for publishers.

The Bing Generative Search is currently being rolled out but the company expects to develop the search engine further to improve and create a more seamless experience for users.

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Product Lead at Wix, Einat Hoobian-Seybold, expressed her enthusiasm about this integration, emphasizing that it underscores Wix’s dedication to offering “ready-made, top-tier SEO solutions.”

How Does IndexNow Work For Different Premium Sites?

IndexNow streamlines the usually laborious content indexing process for search engines like Bing, and Seznam.cz, Yandex, and Naver.com.

Traditionally, website owners depend on search engine sitemaps or crawling, which may be slower and, at times, less precise.

IndexNow simplifies this by allowing websites to send a simple HTTP request to inform search engines about any content changes, whether new content, updates, or deleted URLs.

Microsoft Bing and Wix assist companies in establishing a Digital Presence

Microsoft Bing’s Principal Program Manager, Fabrice Canel, has hailed IndexNow as a groundbreaking development in the industry.

Currently, it boasts a user base of over 60 million websites, collectively publishing more than 1.4 billion URLs every day. Impressively, reports indicate that IndexNow is responsible for 12% of all newly-clicked URLs in web search results, underscoring its effectiveness.

Both Microsoft Bing and Wix have high expectations that this new feature will significantly benefit Wix users in their efforts to expand their business endeavors and online presence.

The integration doesn’t demand extra efforts from SEO professionals or premium website owners, rendering it an uncomplicated tool for immediate content indexing.

This joint effort by Wix and Microsoft has the potential to transform the speed at which businesses respond to online market shifts, particularly those that heavily rely on their SERP rankings.

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Satya Nadella, Microsoft’s CEO, emphasized the company’s role in reshaping internet usage with AI copilot features. These encompass Power Platform Copilot, GitHub Copilot, and Dynamics 365 Copilot for applications.

Furthermore, Microsoft disclosed the upcoming availability of Copilot for Office productivity apps and Teams, set for November.

As an illustration, Bing now facilitates natural conversational interactions via chat and employs AI to generate images through DALL-E integration.

Key takeaways from Microsoft’s Earnings Call

Microsoft infuses AI throughout Bing to offer more personalized and pertinent responses and suggestions.

The company envisions that this approach will boost user engagement on both Bing and its Edge browser, which is progressively garnering a larger market share.

Microsoft is also extending the integration of Bing’s AI into external platforms, such as Meta’s chat service, to expand Bing’s responsiveness to a wider array of contexts.

During the earnings call, Microsoft’s executives elaborated on the direct incorporation of AI into their advertising systems, encompassing Microsoft’s proprietary search and news ads.

Significantly, Microsoft perceives AI as a pivotal means to enhance revenue generation in search, primarily by delivering more relevant advertisements. Through AI-driven insights into user intent, Microsoft strives to elevate ad precision.

Microsoft highlighted the initial robust uptake of its Azure OpenAI service, offering access to extensive AI models. The company pointed to its adoption by new Azure customers and digital-first enterprises seeking to develop AI solutions, underscoring its strategy of employing AI capabilities to entice developers and workloads to Azure.

While Microsoft plans to intensify investments in AI, it anticipates maintaining stable year-over-year operating margins by adhering to stringent cost management. Microsoft exudes confidence in securing a slice of the burgeoning AI landscape.

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Edge has also experienced growth for nine straight quarters, demonstrating its ability to provide consumers all over the world with high-quality AI experiences.

Chat history and AI-Generated Images

Users can generate images from textual descriptions thanks to Microsoft’s innovative Bing Image Creator service, which uses DALL-E models from OpenAI. This innovative combination of verbal and visual AI-generated content has already inspired a wide range of creative application cases.

Bing’s Chat functionality has undergone additional enhancements. In the “Recent Activity” area, Bing can now recall previous encounters. The chat history feature improves the platform’s usefulness by allowing users to review previous chats.

Features for AI-Powered Search

The AI-powered capabilities of Bing are now also available to smartphone users thanks to Microsoft. Additionally, Windows Copilot’s integration of AI into PCs allows for centralized AI experiences for users.

By reducing the need for several programs, Windows Copilot and Bing Chat are designed to streamline workflows. SwiftKey, known for its AI-powered predictive text engine, is also integrated with Bing into its iOS and Android services. Today, users can use AI to produce words, receive AI translations, and change the email’s tone.

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