The ByteDance-owned app has not provided the exact number of employees laid off, but the job cut is estimated to affect around 500 people. A spokesperson from TikTok has also stated that these layoffs were part of TikTok’s efforts to strengthen and grow its worldwide operating model for content moderation. The company has thus confirmed that the tech layoffs have to do with the company’s moving forward with AI.

TikTok is known to utilize both human moderators and AI to moderate content posted on its platform. However, with the TikTok layoffs taking place right now, the company might seek to obtain a completely automated future, or at least a majorly automated future. The social media giant has stated that it plans to invest around $2 billion in safety and trust in the current year. This investment will work towards improving the platform’s efficiency in removing the content that goes against TikTok’s guidelines. The video-sharing platform has also predicted for itself that automated technology would remove up to 80% of the unapproved content.

TikTok Layoffs: The platform’s past layoffs

This is not the first time in 2024, that TikTok laid off its employees. In April alone, the company let go of over 250 workers in Ireland. In January, TikTok laid off around 60 employees in advertising and sales. However, the biggest TikTok layoffs may be yet to come. Reports were circulating in May that the company was planning on laying off over 1,000 employees. These workers expected to be laid off worked in the marketing and operations division of the company.

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Image Credits: Photo by amrothman on Pixabay

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TikTok Music’s subscribers can continue using this service until the prescribed shutdown date. So these subscribers must also move their playlists to a different music streaming service before 28 October. Furthermore, requests for refunds are required to be submitted on 28 November.

TikTok Music is a service that is available in countries such as Mexico, Indonesia, Singapore, Australia, and Brazil. This music streaming service was launched last year in July and was compatible with Android and iOS. Users could find, share, and download music. ByteDance, the company behind TikTok based TikTok music on an already existing product of theirs called Resso. Resso was then rebranded into TikTok Music in 2023.

TikTok Music Shutting Down: Reasons for this shutdown

An official from TikTok has said that the decision for TikTok Music shutting down is due to the TikTok change in priorities. Instead of continuing with TikTok Music, the platform will be focused on music streaming service collaborations. Thus, TikTok will no longer be competing with services such as Spotify and Apple Music.

A feature called ‘Add To Music’ which was recently released back in February this year will likely be the centre of focus for the platform. Add to Music allows users to save millions of tracks and playlists on select music streaming platforms. Users could add tracks to playlists through Amazon Music, Spotify, or Apple Music.

In other news, TikTok may be facing a ban in the United States over concerns regarding the country’s national security. The company has been given a time limit of nine months until January 2025 to sell TikTok to a new owner. Additionally, this new owner has to be approved by the US government. Failure to hand over ownership will result in a ban in the US.

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Lemon8 has been called a mix between Instagram and Pinterest. There has been a push in marketing to this ByteDance app as TikTok faces a potential ban in the US. The app acts as a sort of backup plan for TikTok creators. So it’s to be expected for TikTok influencers to be pushing their audience towards the newer app. TikTok has been undergoing a long-standing battle against US lawmakers. There are concerns regarding the Chinese government suing TikTok as a way to collect user data. Thus the US government has argued to ban TikTok in the US. But the ban could be dismissed if the app is sold to a US government-approved buyer.

Besides influencer promotions, the company has been investing in ads on the App Store. TikTok users may also notice a surge of Lemon8 ads on their For You page on TikTok. ByteDance’s efforts into advertising have been paying off as evidenced by 16 million worldwide downloads.

Lemon8: More background on this app by ByteDance

Lemon8 is another one of ByteDance’s social media apps, made to share videos and photos. The Chinese parent company first released the app in 2020 as a rival to Xiaohongshu, a popular Chinese social media app. What both of these apps have in common is that the content is dominated by User Generated Content (UGC).

This social media app has been liked on Instagram and Pinterest it has been gradually growing in popularity since 2023. It is meant to be a lifestyle app and it is mostly used to share pictures. Users also post their fit-checks, food recipes and more.

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