The new guidelines specify that goods must be tagged appropriately and failure to do so would result in the removal of the goods. It should be noted that AI-generated artwork can still be sold on the website but there must be proper tags to distinguish between human-made goods and AI-generated goods. The bottom line is that sellers must maintain transparency. 

All goods on the e-commerce platform must include one of the appropriate tags such as 

1. Made by a seller – This tag included physical goods handmade or made with tools such as a Cricut machine.
2. Designed by a seller – This tag includes the AI-generated and original items to be sold.
3. Sourced by a seller – This tag consists of goods or items that can be personalised or customised by the seller on demand.
4. Handpicked by a seller – This tag includes vintage and other items carefully curated by the seller. 

Etsy’s Creativity Standards and the reasons for the new policies

Etsy has been a platform celebrated for its handmade/self-made items. It is a place for people to sell their artworks, clothing, handmade items and more. For a long time, it was only humans running the game on Etsy. However, the rise of AI saw the rise of AI-generated artworks that were being sold on the platform. 

Buyers of AI artworks are unaware that they are buying AI-generated artworks as there are no tags in place. Thus, the lack of transparency has turned some customers away from the e-commerce site.  

With Etsy’s Creativity Standards, the platform aims to take back the status of being a place where people can buy handmade goods. Etsy thus maintains that it wishes to remain a ‘human’ based platform. 

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