The acquisition will see Multi’s employees consisting of five members moving over to OpenAI, which is the parent company of ChatGPT. The closure of Multi’s website has also been slated for 24 July 2024. This website enclosure also means the deletion of all user data.

Multi’s CEO and co-founder, Alexander Embiricos has confirmed the enclosure of the company’s website in a blog post. Charley Ho, Multi’s other co-founder, has also expressed his excitement about Multi’s acquisition on his X account. 

OpenAI’s move to acquire the company may be part of its recent strategy of reinforcing enterprise solutions. 

Multi: Behind the startup

Multi, previously known as Remotion is a video-conferencing platform which enables remote teams to collaborate through live video chats. The collaborative platform allows users to talk live instead of typing and scheduling meetings. Users could share one screen for multiple purposes. Multi also enables users to collaborate and establish rapport with the face-to-face conversation that feels and appears natural and working together. 

The startup was first launched in 2020 exclusively for macOS as a screen-sharing application that had the potential to rival the likes of Zoom. Multi was formally known as ‘Remotion’ and the reason for the name change was due to the company’s shift in direction. It was initially meant as a video-calling application for remote work during the Covid pandemic. However, the company felt ‘Remotion’ was limiting as they geared up to expand horizons beyond the remote workplace.

Multi is based in San Francisco, California, United States. The startup has raised $13 million in capital from venture capitals including First Round Capital and Greylock. 

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What is this new feature on Platform X?

Elon Musk, the owner of the social media platform formerly known as Twitter, now called X. He has announced the upcoming launch of an initial release of video and audio calling features for a few users. This action represents an integral facet of Musk’s grand design in strategic maneuvering. His aim is to metamorphose X into an all-encompassing “omnibus application.”

Musk further alluded to a post within the platform, furnishing users with directives on activating this functionality He designating it as a “nascent iteration of video and auditory communication on X.”

This recent augmentation stands as merely one constituent of a myriad of novel attributes and modifications ushered into the bedrock user involvement on this platform since the acquisition by Elon Musk, an event nearly spanning a solar cycle.

After the rebranding of Twitter into X, Elon Musk unreservedly articulated his aspiration to transmute the X into an excellent application. It offers a gamut of services encompassing but not limited to electronic correspondence, social interconnectivity, and DMs.

Upcoming in X

At the moment, X is currently testing a subscription plan named “Not a Bot”. It has a price equivalent of US$1 (Rs 83) per year and is available in the Philippines and New Zealand. Users who choose not to subscribe will still be able to log in, follow other accounts, and view content. But they won’t be able to engage in actions like tweeting, sharing, liking, or bookmarking content. Moreover, it is specifically designed for the browser version of X.

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