Did you know that acquiring a new customer can cost four to five times more than retaining an existing one? This is one of marketing’s most fundamental lessons, and it consistently surprises people.

However, these ratios can be valid in some other, very close cases. For example, when you want to advertise to those who have never heard of your product before, versus those who have already spent 5 minutes on your website browsing your products. 

In this article, we will introduce you to the world of remarketing, its benefits, and implementation techniques. 

2. What is remarketing?

“Remarketing is a marketing tactic that helps you engage with your past visitors and encourage them to convert.” In contrast to the general belief, a conversion not only means a purchase event. For example, submitting a lead form, email address, or clicking a ‘Call Now’ button are all potential conversions.

But why is remarketing most effective online? Why has it become a key tool in marketing in the 21st century? 

3. How does remarketing work?

Remarketing can occur in both offline and online environments. However, both need some kind of marking. You must be able to identify the visitor to contact them afterwards. It is not impossible to get this offline, like with app scanning or in-app coupons. However, it is easier to find the solution online. 

In the online world, when you accept cookies at a shop, the shop can use your data for marketing. Of course, the shop can’t get access to your name, email address, phone number, or home address, just your ID number.

This data set keeps track of your past shopping behaviour under your ID number. It shows how far you got in the buyer’s journey. It also points out what distracted you from your main goal and where you left the site. If the seller wants to start a campaign, like on Google, that targets past visitors, he can use his Google Analytics data. This data stores information about the visitors. He can connect it to his Google Ads account and create target groups based on this data.

Google will detect those ID numbers, connect them to the actual Google Accounts, and display the chosen ads to the chosen ad groups. Simply, this is why we get surprised by how Google knows what we searched for the other day. It is not magic; it is rather a smoothly operated system that ensures that advertisers convince their potential buyers more easily.  

4. What are its key benefits?

In this part of the article, we will discuss the advantages of using remarketing as one of your marketing strategies.

a. Increased conversion rates

A conversion rate is a highly expressive metric: it shows almost everything that a firm leader wants to know about its business. Reaching the goals, or not; that is the question. And unfortunately, sometimes business decisions are based on very basic calculations: if we can’t sell 100 products in a month, we can’t finance our monthly costs.

However, grabbing more conversions needs a change: a change of the trends, our products’ price, or a change of our data gathering methods. One of the most important marketing messages is to strive for exploring the “why-s”, rather than only concentrating on the “what”. If you have data on your past visitors, you can not only analyse their shopping behaviour, optimise your site based on their decisions, and more. This is a crucial aspect, but you never get back the same visitor again.

Or do you? Remarketing gives you a chance to draw back the visitors who did not buy from your website. They showed interest in your products by visiting your site.

b. Better ROI and cost efficiency

Without the use of remarketing, 97% of your past visitors never go back to your website. This is staggering. Even if you do everything right and spend enormous resources to convince these potential buyers, they would rather buy the products elsewhere.

And this is not really their fault either; other companies are also trying to acquire these interested customers, and they aim to capture those users at the final stage of the decision process.

That’s because these online users are very valuable to your competitors as well. One study indicates that retargeted users cost up to eight times less to reach per click than new users. If you want to save money on other marketing campaigns, and you have data to run retargeting ads, it is your chance to increase your return on investment, with a budget option. 

c. Improved brand recall and awareness

Do you know how many times potential customers see retargeting ads on average before making the decision? On average, it is 5 to 9 times. It seems like a lot, but considering that it appears during their browsing and reading activity, and they concentrate on other stuff, it is not surprising.

However, subconsciously, they still memorise a portion of your ads. The colours, your logo, or a well-written message. Like, they might not recognise that you are selling domain names, but your rocket-themed messages might influence them indirectly.

In conclusion, when you get them to click on your site and buy what they want, they already know your site. This helps them become loyal buyers. 

5. How to implement it effectively?

The thing is, a remarketing campaign is efficient if it is implemented perfectly. However, one simple mistake can erase all of your hard work. In this part of the article, we walk you through the whole process, step by step. 

a. Define clear goals

You can’t just create a remarketing campaign out of nothing. Defining a goal (or more) is essential to creating your plan.

​For example, you sell telephones, but a new one on your online shop doesn’t perform appropriately. From your measurement, you realize that enough traffic is delivered to the product, but still, out of 15 add-to-cart events, no one actually bought the product. You figure out that it may be because of your high price, compared to your competitors.

Here, your goal is to increase the purchase events by convincing your past visitors through discounts. 

b. Data is everything

A remarketing strategy is nothing without clear insights: to understand that you have potential, and to figure out user intentions. That’s why you need Google Analytics measurement and a session recorder software.

First, sticking to our last example: if you don’t acknowledge that you have momentum, but something is missing, you never start to think about a remarketing campaign. That’s why you need Google Analytics: to be clear about everything that is happening on your website.

Second, if you know that something has happened, it’s still not enough. You never go to a doctor for a simple cough, but it can be an indicator of something serious. You need to understand the “WHY”, which a session recording software can tell you the best. This software records some of those sessions that your website visitors made during their visits. You can check what they looked like, where they clicked, or where they ended their session. If it happened during their price-checking activity, you find the cause and react to that efficiently. 

c. Craft compelling ad creatives

Remarketing is a marketing strategy, but one of its last steps reacts to its marketing approach the most. Now that you know why your potential buyers left your site, you need to fix the problem and highlight your solution to your audience. 

Is it the price? Then shoot below, and communicate!

Conclusion

In this article, we walked you through the world of remarketing, its advantages, and a potential form of establishment. Be cautious, remarketing has great power, but only if you know how to use it.

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The post The Benefits of Remarketing and How to Implement it Effectively appeared first on Tricky Enough.

Even the most intuitive platform requires a thoughtful onboarding process to get everyone working efficiently. For small to medium-sized construction businesses, where time is always in short supply, taking a structured approach to training can pay off quickly.

Why Training Shouldn’t Be an Afterthought?

It’s tempting to think software will solve problems on its own. But in reality, most digital tools are only as effective as the people using them. When builders skip training, they often miss out on key features that could save hours each week or prevent costly errors.

A lack of proper training can also lead to inconsistent data entry, duplicated tasks, or team members reverting to old habits, like using spreadsheets or paper-based notes alongside the software. This creates confusion and undermines the benefits the system is meant to deliver.

Start with a Clear Rollout Plan

Before introducing new software to your team, take a step back and plan how the rollout will work. Decide who will use which parts of the platform and what training they need. Not everyone needs access to every feature—site supervisors might focus on schedules and progress updates, while office staff handle quoting and invoicing.

Breaking the training into clear, role-specific steps makes it easier for staff to absorb what they need without getting overwhelmed.

Use the Training Resources Provided

Most construction software providers offer training resources—videos, manuals, webinars, and even live support. These are built to help users get the most out of the platform, yet they’re often overlooked in favour of learning through trial and error.

Instead, make time to go through the training materials together. Set aside sessions where teams can learn without distractions. Encourage questions, and make sure there’s someone on-site or in the office who can act as the “go-to” for troubleshooting day-to-day queries.

If your provider offers one-on-one onboarding or implementation support, take full advantage. It can dramatically shorten the learning curve.

Practice in a Low-Risk Environment

When team members are under pressure to complete jobs, the last thing they want is to be figuring out new software on the fly. Give your team a test job or dummy project to work with first. This way, they can explore features and test workflows without the fear of making real mistakes.

Once they’re more confident, you can start applying the software to live projects. Be sure to follow up after the first few uses to check what’s working and where support is still needed.

Establish Consistent Processes

To really make the most of your construction software, your business needs clear, consistent processes. That includes how jobs are set up in the system, how estimates are created, how site updates are logged, and how documents are stored and shared.

Without consistency, the data becomes messy and unreliable. That’s why it’s important to set company-wide standards for how the software should be used—so everyone is on the same page.

For instance, when using building estimating software, decide upfront how allowances are shown, who is responsible for updating pricing, and where client approvals are recorded. This ensures that estimates are professional, accurate, and easy to track.

Make It Part of the Culture

Construction software shouldn’t feel like an add-on to the real work—it should be part of the workflow itself. The best way to do that is by reinforcing its use through daily habits. Have site managers check the platform for task updates each morning. Use it to generate and send purchase orders. Log progress photos directly from mobile devices.

When the team sees that the software is saving time and reducing headaches, they’ll be more likely to embrace it long-term.

Provide Ongoing Support and Updates

Training isn’t a one-time task. As your team becomes more comfortable with the basics, introduce them to more advanced features, like budget tracking, reporting, or integration with your accounting tools.

Encourage ongoing learning by sharing new tips, updates from the software provider, or internal feedback on how to improve workflows. If someone on the team discovers a shortcut or a helpful feature, make sure it’s shared with the rest of the crew.

Listen to Feedback and Be Flexible

Not all teams learn the same way. Some may prefer video tutorials, others hands-on walkthroughs. Some features might seem useful in theory, but not fit your real-world workflow. That’s why listening to feedback is key. The goal is to find a balance between following best practices and making the software truly work for your business.

If a particular process is slowing people down or causing confusion, it might need to be adjusted. Training isn’t just about teaching your team to use the tool—it’s about making the tool fit how your team works best.

Conclusion

Getting the most out of construction software isn’t just about installing the system—it’s about making sure your team feels confident and capable when using it. With a solid training plan, clear workflows, and ongoing support, your investment in digital tools will quickly turn into real-world gains.

By empowering your staff to work smarter, not harder, you’ll reduce admin time, cut down on errors, and deliver better outcomes across your projects—something every growing construction business can benefit from.

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The post Training Your Team: Maximising the Benefits of Construction Software appeared first on Tricky Enough.

Think of it as you have rented an apartment in a closed society and the owner takes care of every facility; all you have to do is decorate it. Wix makes it easier for people who are new to the concept of web development by allowing them presets and options to choose from; it is like you choosing the flowers and the florist making the bouquet for you. It was heavily criticized at one point in time for its dependence on Flash for the function of websites, it has come far away from that and works on the latest technology to provide the best customer experience.

Sun only shines the brightest at one place at one point in time; much like that, there are pros and cons of everything. Wix has come into criticism many times, even though sometimes unfairly.

Here are a few of the positive features and drawbacks of your WIX website:

1. Pricing

There are six plans that Wix offers along with the free version. Each plan is based on the needs of their customers.  You can either go for the free version or take up a plan depending on the features you would want on your website. Each plan comes with its own set of features. If you are going for the free version, you will be bugged with the ads that come with the free version. Even some paid plans show ads until you move on to a better plan. You can choose a plan and if you are looking for a long-term plan, which will get you a discount from the standard rates. It does not offer many features in the free version and you have to pay up if you want to go deeper into the feature. However, there are many critics who say that the pricing is a bit on the higher side and there are many platforms which allow a more affordable plan than the ones on offer on Wix. Still, the unlimited plan it has on offer features a lot of options for the owner. It also offers a 14-day money-back guarantee too in case the user does not like what he/she is seeing on the website.

2. Editor

The web builder offers many editing tools to the users to create a website perfectly aligned to their needs. For example, if you want to add widgets on your webpage such as a music player; you can drag it anywhere on your webpage. This does not mean that it will be as small as you want it to be or as large as you want. The websites come with their own standard rulings and you will have to work within those to create the site you want. You can create the webpage to your liking, the editor allows you to put colours and applications according to your own choice. There are tons of widgets that Wix allows you to show on your website; most notably for photography, music, documents, and special effects. However, there is a disadvantage to this aspect of the editorial tool. For example, you put an application on your webpage for music; what the interface is doing is allowing you to use the app through a portal; it does not allow the webpage to embed it on the website. It does not allow it to fully integrate with the website making it a far-from-ideal solution and creating accessibility issues. Though, it offers a whole lot of features; it is a hard thing to create the webpage and make the website ready for use.

3. Speed & Security

Once criticized by web developers for its dependence on Flash, it has moved on to use Javascript in most of its coding. Though it allows the users to access the website speedily the webpage does take time to load fully. Some developers do not like it while others think of it as a necessary evil. Speed is the utmost important factor when it comes to people coming to the website or not, but that gives the website a disadvantage as well if the website is taking too much time to load people will be disappointed and turn away. In terms of security, WIX allows a lot of support to the website owners. There are tons of security features that it has. If at any point in time, a website goes down; it will be on Wix to take care of it. They will be sure to bring it up back again as it is their complete responsibility to do so. All the websites run on Wix’s servers and a public web development company takes full care to make its portal secure. It offers brilliant 24/7 customer support that will help you out if the need arises at any point in time. 

4. Template Design & Business Customization

Wix allows the users to take up a template and design the website on that. As soon as you start making the webpage, it will ask for which use you want to make it. Then, it will show you plenty of options based on the popular choices and then you can proceed to choose a specific template for it. You can choose and design it according to your own preferences. There is an overwhelming number of options when it comes to selecting and designing the template of your website. However, there is a drawback with it; you cannot change the design once you have chosen one. The template you have selected will be the only one that you can use throughout your time with the web-building platform. If you wish to make another website, you will have to pay for the domain and web hosting services again. Still, the design part is pretty easy; the business realizes the need to create unique designs that the customers would like.

5. Technical SEO

There has been a lot of talk over the technical SEO aspects of WIX. Some have criticized it constantly over the years for being unfriendly to SEO practices. It used Flash before, which led to technical SEO experts banging their heads on the table to come up with answers. Now, it has improved a lot in this aspect and made it much easier for technical SEO experts to apply their trade here. Now, they have managed to make a lot of redirects on their page to make it easier. Google bots are also much improved than before so it is easier for them to crawl through websites. If you are looking to build a business from ground zero, it will take you a lot of time to apply technical SEO methods and get the rankings to rise up organically. If Javascript is disabled on a browser, it will not be able to read the website nullifying the SEO tactics being applied.

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Conclusion

Wix is spending a lot on its builders and developers to shoot out the problems that people face from time to time; such as the coding language, singular template, and becoming friendlier to SEO practices. And you can also say that Wix is also one of the Free platforms for creating your website. Wix comes out every year to defend the platform and tell people its benefits; it also tells that SEO practices can be applied very well if done in the right way. Like everything, there are pros and cons to the service; you can choose to invest in them if you are a newbie and only want to create and set up a website for your business. If you are a geek, you will be well advised to build it on another platform where you can make changes to the basic template and get it customized according to your needs. If you are a beginner, this will be an excellent first choice for you.

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