Had it been that easy, then everybody would have been successful online marketers, right? 

So, here’s the catch. Achieving online marketing success can be easy only if you target the right audience, plan the perfect strategies and culminate one sale each day from the leads.

Sounds too much to take in?

Check out these top 9 online marketing tools that will make things easier for you. Use these tools to obtain maximum traffic, leads, and sales from your online marketing strategies.

1. Rize Reviews

84% of people consider online reviews to be personal recommendations. Managing tons of client reviews can be quite a task, right? That is when the role of Rize Reviews comes into play. It is a reputation management tool that has got an inbuilt mechanism to take care of your online feedback.

Features:

• Customizable mobile-friendly landing page.
• Distinct feedback request flow.
• Automatically sends follow-up emails.
• Auto-schedule emails.
• Printed reviews cards to hand out to your clients.

You can request your customers to offer feedback with the help of this tool. This tool also lets you publish positive reviews to highlight a positive brand. It can also gather tons of positive reviews from over a hundred sites to monitor the online reputation of your business.

2. Buffer

Almost 95% of adults usually follow a brand via social media. Thus, if you can get your social media campaigns right, there’s nothing stopping you from gaining immense traffic to your brand. Buffer can help you stay on top of the social media game amidst your competitors. It will let you schedule your social posts, tweets, etc. beforehand.

Features:

• Share scheduled posts to multiple social networks.
• Automate your Twitter, LinkedIn, Pinterest and Instagram posts.
• Create optimized posting schedules.
• View activity and engagement analytics.
• Automatically publish posts from automation and RSS.

Say you intend to offer 50% off on your student essay writing services after the Christmas Holidays. All you have to do is create the social media content in advance and schedule it on Buffer. The tool will post your content as and when you desire.

3. Buzzsumo

91% of B2B marketers design content marketing strategies to reach out to their potential customers. The thing is you will reach your target audiences only if you generate content relevant to their needs and requirements. Buzzsumo will help you cover all those topics usually searched by your target audience. From infographics to blogs, you will find everything in this tool.

Features:

• Content insights.
• Social backlinks.
• Advanced filtering.
• Competitor analysis and comparisons.
• Social backlinks.

You can analyze the best performing content on social media through this tool. Once you get an idea of what contents resonate well with their audience, it will be 10X easier for you to share the right content.

4. Crazy Egg

Online marketing is often rendered useless if you have a poor website. However, you needn’t worry since Crazy Egg is here to help you out. You can check out the website performance on this tool and make the necessary changes. Say the tool shows that your website loads slowly. Then you can make the changes required to boost your website’s speed.

Features:

• Heap map tool.
• Simple setup.
• In-page analytics.
• A/B Testing.
• Confetti Tool.

Your website may not perform well due to severe IT issues. Crazy Egg will take care of the IT problems on your website. Other factors that Crazy Egg manage include analysis and reporting, targeting and personalization, research and heatmaps.

5. Canva

81% of people tend to skip online content and go through visual content. Also, 80% of marketers use visual content as an integral part of their marketing plans. You need to capture the attention of your target audience better than anybody else in the market. Canva will help you do so. You can create impeccable graphic designs to draw and hold your customer’s attention.

Features:

• Layouts for different purposes.
• Library of fonts.
• Drag and drop editor.
• Customizable branding.
• Social media graphics.

The best part about Canva is that you don’t have to be tech-savvy to use this tool. All you have to do is upload the image you want to use. Paste it on your template and that’s it. You can also change the dimensions of your template as per your requirements.

6. CoSchedule

You may have mind-blowing ideas for your project. Nevertheless, what’s the point if you can’t execute them right? Marketers should have a proper plan up their sleeves. CoSchedule helps you plan your marketing strategies and work on your content. You can also organize your campaigns in an efficient manner with the help of this tool.

Features:

• Audio content.
• Customizable templates.
• Channel management.
• Email marketing.
• Portfolio management.

If you want to streamline your online marketing process without any stress, CoSchedule is the perfect tool for you. It also integrates with Evernote, WordPress, Chrome and Google Docs.

7. SEMRush

Over 67,000 searches are conducted on Google every day. Don’t you think that your target audience will be least bothered by the thousands of ads that they see on the SERPs? SEMRush will help you highlight your ads at the right time and at the right place. You can also compare the performance of your site with that of others in the same niche.

Features:

• Advertising research.
• Display advertising tool.
• Audience insights.
• Traffic analysis.
• Product listing ads.

It lets you access the rankings and change them, as well. You can analyze the authority of your domain. The on-page SEO checker lets you monitor your website rankings easily. It also gives you certain recommendations on how to improve website performance.

8. Meltwater

How often do you get tired owing to the pressure of multiple campaigns and activities? Pretty often, I assume. In that case, Meltwater can help you. It will let you keep an eye on each of your marketing activities and campaigns. It sends you real-time analytics with the help of artificial intelligence. You can even keep tabs on the best-performing and keywords and online trends.

Features:

• Automated content scheduling.
• Custom Facebook ads.
• Facebook marketing analytics.
• Filters by language, social media channel, topic, etc.
• Content curation.

You can sift through anything from social media postings to news stories and everything in between. This tool lets you gain access to content on a local, national and global level.

9. Pingdom

Surveys suggest that you can lose almost half of your site visitors if your website takes more than three seconds to load. You may not have enough time to check out the loading speed of your website. Trust Pingdom in this case. With this tool, you can optimize your website performance and boost your conversion rates to a great extent. 

Features:

• Real-time performance data.
• Important interactions.
• Monitor websites and servers.
• Detailed website analysis.
• Share the data with others.

Pingdom lets you know how fast your website loads, so that you can make the necessary changes in it. You can use this tool for free. However, if you decide to use the premium package, you can check the website speed, status, and alerts.

Wrapping It Up

Online marketing is no easy feat. You may have to work really hard for days and nights and that even doesn’t really guarantee your online success. However, the tools discussed above can make your work easier. Try them out and hopefully you will be able to rock your online marketing strategies. Good Luck!

The post 9 Tools That Will Help You Manage Your Online Marketing Effectively appeared first on Tricky Enough.

But did you achieve that great performance you were after? What if after all that planning, content development, and limitless investments, you’re still not where you wanted to be?

Thinking about giving up is not an option! The journey of marketing is not a straight highway that inevitably leads to success. It’s a bumpy road that’s difficult to overcome. Sometimes you’re left without gas. Other drivers bump into you and try to take over your track. It’s not easy, but you have to persist.

Enough with the analogies. So you want to improve your marketing performance and you’re ready to invest all it takes. The good news is: maybe you don’t have to invest that much. There are great and free online tools that you can use for free, and they will deliver truly great results for your marketing campaign.

Let’s go through them, shall we? And Free Online Tools

1. Facebook Page Insights / Facebook Audience Insights / Instagram Insights

With the change in Facebook’s algorithm, it’s clear that businesses need to invest in advertising if they want to be seen. The intention is for the platform to deliver only the most relevant content in people’s feeds. So if you decided to invest in advertising (it’s about time!) then you absolutely need to rely on Facebook Page Insights. This data tells you how many people reacted to your content and how your promotional efforts work. Even if you don’t rely on paid ads, you still need to go through the page insights, so you’ll observe and understand the behavior of your audience.

Facebook Audience Insights is a different tool, which marketers often tend to ignore. This tool is similar to Facebook Page Insights, but it’s not focused on your own audience. It focuses on your entire target audience, so you basically get insights about the competitors.

Is Facebook the only network you use for promotion? Hopefully not! Instagram has tons of potential that you have to explore. This platform has its own built-in analytics tracker. It shows your profile’s performance at a glance, and it’s really simple to use. Just check the weekly progress of your page and you’ll understand the results your methods deliver.

2. Google Analytics

This is the main analytical tool that measures the effectiveness of your marketing campaign. It analyzes your website’s traffic through different parameters, so you’ll see what activity your marketing efforts attract. When you get those details, it’s easy to see what methods work and what methods need more work.

First and foremost, Google Analytics gives you user behavior data. That’s information about your users when they visit your website. However, the tool also provides you with user acquisition data, so it gives you details about your users’ behavior before they landed on your website. You can get data about their age, interests, and gender, so you’ll see how well you defined your target audience. Thanks to the demographic information, you’ll figure out ways to target that audience in a more engaging way.

3. Google PageSpeed Insights

You may do everything right. Maybe the content of your website is great, and you added strong visual elements to get the attention of your audience. You did your best to promote that content via multiple channels. But when someone clicks on the link that leads there, they are faced with slow loading time. That’s your worst nightmare!

The loading time is one of the most important factors that lead to bounce rates or conversions. With this free tool, you’ll get a real-time analysis of the speed of your pages.

4. Google Keyword Planner

If you decide to use only one tool for keyword research, this is the one. It’s as basic as it gets, but it’s also as thorough as it gets.

Keyword Planner lets you discover words and phrases that your audience uses to search Google. You’ll get the keywords that are relevant to your business, so you can add them to your targeting plan.

This won’t be just a plain list of words and phrases. You’ll get details on how often they are searched and how the search volume alters over time. Once you have a plan, you can set a budget to target the keywords you want.

5. Keywordtool.io

Google Keyword Planner is the obvious tool for choosing keywords to target, but why stop there? You’ll be happy to know that the Keyword Tool is even easier to use. Just type your initial keyword and you’ll get a list of relevant long-tail keywords you can target.

The best thing about this tool is that it’s useful not only when you want to get keywords to rank on Google, but also when you target YouTube, Bing, Amazon, eBay, and App Store.

6. SEMRush

You know how important keywords are for your campaign’s progress. The right keywords can help you rank well in Google’s search results. But how do you identify the right keyword to target? Simple: you can use SEMRush.

The tool identifies the trends that occur within your niche and it gives you a variety of keywords to target. Plus, it performs the on-page SEO audit, and it checks your backlinks and rankings.

You don’t get full access to SEMRush for free, but a free account gives you 10 searches per day and 10 results per search. That might be enough for starters, so you’ll upgrade when you feel your campaign is ready for a boost.

7. Link Explorer (MOZ)

Link building is part of every successful online marketing strategy. The links you incorporate into your content and the websites that link back to your site tell Google how reliable and relevant your website is.

You need a tool that will track linking domains over time, so you won’t end up with broken links at your site. Moz Link Explorer scours billions of pages to give you daily updates for your DA (domain authority) scores. The tool will keep up with the links you gained. When you see a new site that linked to you, you can reach out to develop a relationship that will boost your marketing campaign even further.

8. Canva

There’s nothing that can boost your marketing performance more than cool visual content. With Canva, you can design awesome infographics, book covers, logos, presentations, Facebook covers, Facebook posts, cards, and other types of designs.

Just make sure to keep the design consistent between creations. You want your audience to recognize you by the visual content you present.

9. MailChimp

Is email marketing dead? Far from it! It’s alive and kicking! A great email campaign lets you deliver relevant content to a relevant audience. You can keep your loyal followers engaged; you just have to deliver great content on a regular basis.

Of course; your messages have to look really good. MailChimp helps you create perfect emails for your campaign. The tool also lets you automate the delivery process. It’s free if you want to add up to 2,000 subscribers. As your campaign grows and you get more subscribers, you won’t have a problem paying for the Growing Business package, which costs only $10 per month.

10. Alexa

Alexa is mostly used for checking out a website’s ranking. That’s a great way to get insights into the performance of your competitors. You can see what their most powerful keywords are, so you’ll decide to focus on other keywords or target the same ones with a stronger campaign. You’ll also see where the backlinks come from, so you’ll build connections with those sites.

10. Design wizard

Alexa is mostly used for checking out a website’s ranking. That’s a great way to get insights into the performance of your competitors. You can see what their most powerful keywords are, so you’ll decide to focus on other keywords or target the same ones with a stronger campaign. You’ll also see where the backlinks come from, so you’ll build connections with those sites.

You can try the tool for free, so don’t waste that opportunity. It really works!

Let’s be honest here: you can’t really have a successful online marketing campaign if you don’t rely on the right tools. The list above gives you great options that you simply must explore. What tool will you start with?

The post Free Online Tools to Boost Your Marketing Performance appeared first on Tricky Enough.