When you are trying to build the perfect website and links, it is important to make sure you look for some of the best ways of being able to do this. And that means you’ve got to adhere to the rules of Google when you are building your site. If you can get this right, you should have no issue coming up with the perfect website to take your business to the next level. This is something you have to make sure you sort out as much as possible. And build the quality links so that your website does not get penalized by Google.

There are a lot of factors that are going to play a part in this, and you need to know what to look out for. When it comes to improving the success of your site or blog, it is essential that you make sure you do what you can to take things further. That means you must assess what you need to avoid, and the sorts of things that are likely to be penalized by Google in the long-term. Developing an understanding of this is important when it comes to getting the best possible outcome for your business there are many things that hurt SEO. Check out these techniques that are likely to result in a penalty from Google.

Poor Quality Content

In the same way that duplicate content does not come across well, it is also the case that poor quality content is going to result in a penalty as well. But, more than that, you need to make sure you understand what it takes to develop the best quality content in order to make sure you look after the reputation of your business. There are so many factors that play a part in helping you grow a reputable business, and one of the key ways to do this is to look for a quality backlinks service and teaming up with blogging experts. This is something you need to make sure you focus on as much as possible, and there are a lot of things to consider when you are trying to improve the way you do this.

Duplicate Content

Duplicate content is a big no-no when it comes to trying to build the best possible links for your site. This is something you need to make sure you get right, and it can help you to improve the process as well as the validity of the business. There are so many things to factor in, and this means you need to try to avoid duplicate content as much as you can. If you are doubling up on content then Google is going to pick up on this, and you are unlikely to escape a penalty as a result.

Keyword Stuffing

Another thing you are absolutely going to need to avoid as much as possible is stuffing too many keywords into your content. Doing this makes it obvious that you are simply doing it to try to manipulate Google algorithms, and get your business to rank higher. This is something that reflects badly on the business, and will no doubt result in penalty action from Google. You need to be more sensible about the way in which you use keywords, and link building packages are a great way of achieving this.

Slow Speed

Slow speed is going to be one of the biggest things that will negatively affect your website, and you are going to need to improve this moving forward. There are a lot of factors that can impact the speed of a website, but these days you need to make sure your website is working as well as possible. There are a lot of factors that you need to get right, and this is something that is likely to result in a penalty from Google moving forward. There are a lot of factors that can impact this, so you need to be sure that you work on improving your business as much as possible.

Overusing H1 Tags

Structuring your content as well as possible is one of the best ways of being able to improve your SEO as much as possible. An H1 tag is a tool that helps Google to understand what a page is about, and this is why it is such an important part of the process. But, you also need to make sure you aren’t overusing the H1 tag. If you overuse this, it could be seen as an attempt to pump Google with keywords, and this is something you need to make sure you focus on. There are a lot of factors that play a part in this, but you must avoid overuse of these H1 tags as much as possible.

Blackhat SEO is not something that is recommended, and it is generally going to have a pretty negative impact on your blog and website. You need to make sure you think hard about the different ways in which you are able to improve and boost your company moving forward, and this is something you need to keep in mind moving forward. If you can look after your business and make sure you build links for your website and blog in the right way, you are likely to achieve greater success in the future, and this is something you have to make the most of moving forward.

The post Link Building techniques which Deserve to Be Penalized By Google appeared first on Tricky Enough.

Some of your lost profit may be a consequence of a change in the algorithm such as Panda or Penguin which are introduced over the years and can tamper with your search engine rankings, as well as lower your organic traffic. When your business unwittingly crosses Google’s new quality requirements are in place, it may seem like an actual penalty, but the latter means that you’ll need to go straight to the source and file a reconsideration request.

Hard-working squads at Google hand in over 400,000 penalties every month, to make the Web a level playing field for all participants. They manually search for quality gaps in your web presence and penalize companies that do not comply with their latest quality regulations. Then you’ll notice a sudden plunge in your sales, website visitors, and other metrics going haywire, and it’s time to make amends.

Determine your penalty type

In case you have received a manual action report via the Google Search Console to notify you of your missteps, congratulations, it’s an official penalty. That means that a member of Google’s trusty search quality team has found something even their algorithm has missed, whether it’s a series of bad backlinks, low-quality content, or spammy comments on your website, and they have reduced your rankings accordingly.

On the other hand, with no official reprimand from Google, regular updates of their algorithm can play havoc on your website rankings overnight. Even something as basic and simple as ranking for your brand name no longer yields the same results as before, and your website no longer exists in Google’s caches search – these are telltale signs that your website has been affected by the latest algorithm update.

When Mobilegeddon was released in 2015, websites that were not designed to be mobile-friendly were severely affected by the algorithm changes, so that those who offer a mobile version would receive better ratings. As for the famous Fred update, Google has used it as yet another opportunity to show just how much they value quality content, as they filtered out the sites that showed signs of affiliate link abuse and other poor SEO practices.  

Find your key culprits

Once you have discovered you’ve been penalized or affected by an algorithm change, rest assured that there is a basis for Google’s actions, no matter how difficult it may be to face the music. To make any meaningful changes to your website before you reach out to Google with your request to lift their penalty, you need to check with Google Webmaster Tools to find the exact source of the problem. Find “Manual Actions” under “Search Traffic” to check if there is an actual penalty in place, and they will always let you know the general cause of their actions.

Some of the most common issues include keyword stuffing and content of no value, a poor content practice of bygone times when marketing experts were unaware that Google is an evolving beast. Google likes websites that are useful and that offer merit to their searchers, but since competition is strong, many websites resort to rewriting and recycling their own content, as well as posts found on other better-ranking sites.

Of course, we must not forget by far the most notorious violation in Google’s book, also known as unnatural backlinks. For companies that have been in the game for decades, manually checking and disavowing the links that have caused the mess in the first place is not just time-consuming but downright impossible, so it becomes essential to create a penalty removal strategy that will both prevent and help minimize the consequences of such issues arise.

Speaking of penalty removal strategies, Hong Kong SEO experts from Elevate Digital suggest that one of the first things you will notice is a great deal of lost traffic. What you should do next is determine what kind of penalty you endure as well as identify all the other symptoms. Only then, when you have analyzed the situation and accepted all the changes, can you make the list of possible options and conclude the severity of the problem. Since the process can take months, it is crucial to act as promptly as possible.

Time for a strong support system

What was meant as a means to lead to better click-through rates and better SERP rankings has turned out to be labelled as unacceptable by Google’s standards, and it now calls for changes. Dealing with penalties, fixing backlinks, and removing spammy content is only one piece of this complex puzzle. What becomes even more pivotal is to focus on creating an all-encompassing online approach that will not cause such glitches, or at least reduce the possibility of their occurrence.

Massive companies with a multitude of websites that publish new content daily rely on their own “spiders” to mimic the crawling that Google performs, to notice any issues before the big G. They are designed to point to any basic website errors and “double trouble” content so that you can avoid days or weeks of manual research.

Monitoring your link profile is another good way of staying on Google’s good side. It’s not just unnatural backlinks you should worry about, although they do make up for the largest portion of manual penalties out there. Keep in mind things such as broken backlinks from outdated pages, and links to your site sitting on a website in a different language, as well as balancing the number of outbound links you’re including in your content.

Stay ahead of the curve

Many of these penalties (both manual and automatic) could be downsized if not completely averted by applying what Google considers as best practices in website creation and maintenance. Their focus is on your website visitors, so it makes sense that they ought to refine the over one-billion-strong database that keeps growing by the second. Their purpose is to find a handful of top-quality, honest, trustworthy businesses that a searcher is looking for based on just a few simple words.

To serve that purpose, Google will keep improving their filtering systems, thus keeping track of their algorithm changes is not just beneficial for your customers, but it’s simply good business. Striving for excellence in every aspect of your business without resorting to shortcuts may not be an overnight way to launch you to the top of the search page, but it sure will prevent penalties and months of recovery work on your hands.

The post How Google Penalties Affect Your Business and How to Deal with Them appeared first on Tricky Enough.

You must have understood what reciprocal links are just from the word reciprocal. This is a method that is used to exchange links with the webmasters of the websites. Doing this allows for increasing the ranking of Google searches and referral traffic. If you search on Google you will find that reciprocal links are not that good and are considered bad links. Many webmasters are afraid to do reciprocal linking.

Although I think that reciprocal links are bad but not worse, they can still be used in the link-building strategy and help us to grow our blogs and websites.

Think of those webmasters who are exchanging the links of their own multiple websites and are ranking well on the Google SERPs, don’t Google Penalize them. I have also seen one of the Marketing kings named Neil Patel who is the owner of multiple sites. While reading his posts, I have seen him doing the link exchange between his sites named Quicksprout.com and Neilpatel.com, and some others.

Suggested post:

What do you need to know about the Penguin update?

Can Reciprocal links penalize your site?

Many webmasters have this fitted in their minds reciprocal link can penalize their websites. But it’s not true. You actually can interlink your blogs and websites if it is done in the right way. Whereas the wrong way can get you a penalty from Google and end up with no organic traffic.

Google has some rules for reciprocal linking and you can follow those rules to skip the penalty from Google. Before writing this post, I took the opinion of many bloggers and SEO experts which you can read later below in this post.

Previously we were able to know about the penalty when the Page ranks of the website used to drop but now how to know that our Website or blog is under the penalty? Well, we can face a major downfall in the traffic, and secondly, there might be a decrease in the domain authority and Alexa rank of our blog or website instead of increasing.

Proof that the major Seo experts are taking the help of Reciprocal Links:

I will be sharing with you the images of the blogs that are exchanging the links among their own sites and also with other bloggers who are ranking high. They have a big reputation on the internet, and you can call them the crocodiles of the lake on the internet.

The persons I am talking about are Neil Patel, Jeff Bullas, and some others who are there.

1^st Image:

In the above image, you can see that Quicksprout.com is linking to Jeffbullas.com, and in the second image (which is below this paragraph), you can see that Jeffbullas.com linking to quicksprout.com. I, then can be known as link exchanging only but in a smarter way. And this makes sense that reciprocal links are still a good practice and can be used to achieve a good ranking on the Google SERPs. They are not linking the same pages, both of them are linking different links on their different post thus making the links look relevant to Google.

2^nd image

The above image proves that Jeffbulla.com is exchanging links with Quicksprout.com.

3^rd Image

4^th Image

Now, in the third and fourth images, you can see that Quicksprout.com is exchanging links with Neilpatel.com and vice versa. And the owner of both the sites is Neil Patel only so when you will go through two of his blogs, you will see that there is a lot of link exchanging done which is helping both Quicksprout.com and Neilpatel.com to share their traffic and get a good domain authority for his websites. But you will also notice while going through his blogs that he is exchanging the links in a relevant manner, which means where there is a need to share a link source. And one more thing I didn’t find any pages or posts linking to the same posts or pages. I will also suggest you look and clarify for me also because it’s difficult to check all his posts on both blogs. And maintaining a good number of links in a single post.

Does the use of Nofollow links reduce the chances of Google’s penalty for exchanging links?

When you will search for the keyword “reciprocal links” in the search engine, you will get the Moz community on the first page of Google SERPs. Which has a question like “Google doesn’t benefit from ranking with reciprocal links and but what about Nofollow links?”

If you have already followed the link or searched on Google then after opening the Moz community, you will get the answer that if you are doing reciprocal linking with the Nofollow links, then chances are that you will not be having any penalty from Google.

As we all know that No-follow links pass no juice so these links are not indexed by Google and are not counted for the ranking purpose but can be used to get some extra traffic or promote other blogs.

Google Will Penalize those sites that are using Widget link tactics.

Previously it was possible to share the links to our partner’s site in the widgets or footer of the website. But Google has changed some rules now if anyone uses keyword-rich links or low-quality links on their websites they will be harmed for sure. The site seroundtable.com has shared this news on their site.

Actually, Google announced this thing in the month of February 2015, but now legally they are getting the site’s downs which are following this technique. You can also check the sites of bigger bloggers who are founders and owners of many sites but are not linking their sites using the widgets or footers; you can take the example of Neil Patel only.

What do Other Bloggers think about the Reciprocal links?

Philip Varghese Ariel: Reciprocal link building is no doubt a way that gives some kind of benefits to each other but, I doubt if it goes beyond a limit it may give some bad effects too. I mean, for the sake of getting some backlinks going on doing unnatural linking I think won’t help much. If it’s coming in a natural way, I am sure it brings in some benefits.  In fact, for the sake of getting juice from other blogs, one cannot do unnatural linking.

I would like to narrate an incident in this regard, a well-known Indian blogger approached me for a reciprocal link to a website, in fact, that was a paid link, and he received money for it from the website and since I was new in blogging and he took the advantage of cheating me.  Later I came to know about the cheating part he agreed to pay some sum, but I rejected it.

Atish Ranjan: I had never been a fan of reciprocal links as they are clearly visible to Google that you are exchanging links to manipulate page rank. This can lead to an unnatural link penalty.

If you ask me whether they are valid or not, then I would say such link building can manipulate ranking for the short term, but you will always have a fear of getting a manual action alert in webmaster. If you are doing it on a small scale, it’s still fine to an extent. But if you start doing reciprocal links with so many sites, it would surely be bad for you.

However, 3-way linking is better than direct reciprocal links. But, still, I would advise avoiding these types of link-building techniques as they leave visible footprints for Google.

Moreover, if two sites have relevant content, and they want to link to each other, they can do it using Nofollow links.

Prince Ramgharia: I think that Reciprocal links are valid and the web across the world is connected to each other with links but there are some important things that you need to take a look like is that the link is worth for your site. Whether the link is relevant to your site or not. The link you are getting is valuable for your site or getting lots of links is not a big deal here but getting quality links is a big deal here. If you are getting links from link spam sites, it will be bad for your site too.

Gettings links from other sites in a short span of time may be good for your site, but if you are exchanging links with other sites, it may cause a penalty to your site’s traffic. And there may be a lot more things we need to take care of the Reciprocal links.

Maybe I am wrong somewhere cause you are better than me in SEO things all the best for your next post and I am learning from your blog and getting better day by day.

Lesly Federici RN: Today, the focus of the search engine is providing the best, QUALITY CONTENT possible to readers on the internet. So reciprocal links should be used with intention and RELEVANCE. For example, websites that share common, relevant interests. To link just for linking in hopes of driving traffic and ranking could be seen as a “linking scheme.”

The best practice, in my opinion, is to link to relevant websites and to do more internal linking on your own site which will yield more searches within your site for visitors and search engines.

Manidipa Bhaumik: Reciprocal Linking is a very old and widely used SEO technique. In earlier days, you could quickly increase the rankings of your site, by getting links from authority sites, in exchange for linking back to theirs. It used to work fine until search engines were less structured.  However, with relentless efforts from the SEs to get rid of any kind of manipulated search results, webmasters are on a quest to find out whether reciprocal links still help in boosting ranking.

Gone are the days, when you could just make a Links page (Called Partner site/ Sites I Like) dedicated entirely to linking to other sites. This kind of linking can harm your site. Reciprocal linking is still valuable only when it is done in the right manner.

Relevancy is one of the most important aspects of using this linking strategy. We all are well aware of the power of External Linking. So there is no harm if you do the same for reciprocal links. But make sure that you refer/ mention only the sites of your niche, and not anything irrelevant.

The next element of reciprocal linking is to make the links look as natural as possible. Embed them within the content logically. Another mistake people do is, that having only the particular link, means no other backlink except this. This is a clear indication that you are doing it for the sole purpose of link exchange. Also, there should be some safe period (time gap) between linking back & forth.

Reciprocal Linking is also a great way to get you increased website traffic which can opt for your newsletter and gradually become your loyal readers/customers. And if you reciprocate, it will be of some help to the other site as well. You can view it as a powerful tool for getting exposure and building connections.

Reciprocal linking is of course not like “Link to me, and I’ll link to you.” At the end of the day, it is the quality of the link, which decides whether it will be helpful or not.

Erik Emanuelli: I don’t think reciprocal links are still a valid (and secure) way to create links.
Focus instead on building connections with bloggers within your niche.
Mention them in your post, and you will be eventually mentioned in their blogs.

Donna Merrill: I don’t really think about using reciprocal links for SEO purposes. I think about using them to enhance the value of my blog posts, and therefore enhance the value of my articles to my readers.

I know a lot of people like to put links to other sites to get reciprocal backlinks, and in theory, optimize their articles for SEO.

That’s kind of the standard way to use the reciprocal link.  It looks like this: I’ll put a link to your site in my blog post to reciprocate when you do the same for me.

Search engines will like the backlink activity and rank my post higher.
That kind of linking, though, can only be beneficial if it adds value to your blog post, and only if it is highly relevant to it. Otherwise, it’s nothing more than an advertisement and will do little to improve SEO value or, more importantly, your readers’ experience.

SEO metrics reward value and engagement.

You can certainly benefit from using reciprocal links if your readers gain a deeper understanding of your topic by linking to other helpful resources.  But, it’s not so much because it gives you SEO juice.  It’s because it helps you give your readers additional value, and consequently, builds trust and encourages engagement.

Reciprocal linking can actually hurt your site in terms of SEO and in terms of building trust and engagement with your readers if you are simply blasting links out for the sake of getting backlinks.

People using reciprocal linking in this manner will commonly place many links in a post.  They’re not trying to improve their readers’ experience; they’re only trying to build backlinks.

This is particularly damaging to your site when those links have little or nothing to do with the topic of your blog post.

Reciprocal linking can be very beneficial, but only when you do it in limited amounts, and only when it’s done to improve the value of your reader’s experience.

Janice Wald: I don’t believe website creators should do anything to try to outsmart Google and other search engines. They are too smart, too powerful. The damage could be crippling to a blog or website dependent on organic traffic. If the two related blogs were designed to try to trick search engines into giving them more traffic, I say don’t risk the Google penalties. On the other hand, if the two related sites are by different bloggers who want to empower their readers by linking to related content, if not overdone, I say fine.

Jaco-Albert: In my opinion, there is nothing wrong with reciprocal links. I do have to emphasize, though, it all depends on how you use them. If they are misused to try and manipulate Page Ranking, or if you are linking to bad sites such as spamming sites, it becomes a risky business.

But when used properly – with the main aim of adding value to your reader, such as linking to sites with additional supporting content – I believe it is good practice. Not only does it add value to your reader, but it also adds authority to your content, showing that you did your research.

By adding value for the reader, you might also enjoy the benefit of more traffic when other webmasters and bloggers include links to your site. This is the whole idea of ‘reciprocal links.’ As long as it remains under control, and you don’t try to manipulate any system. This can easily happen when you get involved in the ‘Link to me, and I link to your scenario. It should remain a natural process (once again – adding value for the reader).

Secondly, when most internet search engines find hyperlinks that lead to your site, it is taken into account. The more such links are found, the higher up you will find your site in the search engine rankings.

The main point is to use reciprocal links to add value. If you try to use such links to cheat or manipulate readers or any system, it will catch up with you.

Lorraine Reguly: People use reciprocal linking to try to boost their rankings, but I think Google is smart enough to see through their tactics. Natural link-building is best. However, if two bloggers blog on the same topics, it’s natural that they would link to one another. I know that Elna Cain, another freelancer I know, has linked to my site and my blog posts several times. I have also linked it to hers. We are both freelancers, so this is a natural thing for us to do. We have met many times face-to-face at Starbucks and have planned to do this with one another. This is one component of Blogger Outreach! There are more, and if bloggers engage in such natural activities, Google will not penalize them for this.

Backlinks are something that most people want, yet, to me, they are not all that important.

However, maybe it’s because I get them a lot. 😉

LOL

For new bloggers, building relationships should be the priority. Not building backlinks. Backlinks will come, with time and experience.

And if no one is linking to your site except for a few people you are linking to, Google will see through your strategy and might not reward you by boosting your rankings. Instead, you might even get penalized!

So… a word of caution: Be careful in what you do. Always.

And good luck!

Zac Johnson: Reciprocal links are something I saw a lot of maybe 5+ years ago. I haven’t seen much of that going on lately. I think, for the most part, this is an older strategy of SEO that isn’t commonly used anymore — especially when referenced in the form of a heavy anchor text link on the main page. However… I do continually see and hear of reciprocal links in content form. For example… I’m sure it’s a common occurrence where sites write about and reference other sites that have previously referenced and linked to them in the past. It’s not a main page-to-main-page link, but it’s still reciprocal. Link juice is being passed, but the value is there when sites are linking to internal content and specific resources. When creating links within your own content, the best way to validate a link’s placement is whether or not it provides value or reference to the end-user content.

Ryan Biddulph: Reciprocal links work if the links are highly valuable. Since these are not organic links be SUPER picky about linking to the best, relevant sites.

David Leonhardt: There is nothing wrong with reciprocal linking. There are many times when it makes sense for two websites to link to each other.  A party planner and a DJ who work together on many projects should link to each other as a recommendation to their respective website visitors.  It’s called “marketing.”

The old days of reciprocal linking projects as a means of artificially boosting PageRank are long gone.  These were schemes to artificially boost rankings, and many of them were even automated.  Anything automated will irritate the search engines because the link is not earned.  The link is meaningless.

Suggested:

Learn More about Google’s artificial intelligence.

From my perspective, if a link makes sense without the search engines, just do it.  Let the search engines sort out what they want to count and what they don’t. If most of your inbound or outbound links are reciprocal, your marketing is precarious.  The search engines will rightly see that as a sign of a low-quality website (Why is nobody just linking to it on their own?) and possibly of a website trying to manipulate their SERPs.

Yes, reciprocal linking is still valid.  No, it would not be wise to make it the mainstay of your marketing plan.

Reji Stephenson: There are more chances that reciprocal link building may create a bad impression for the search engines especially when we link back to a site that is not in the same niche. Sometimes you may have to give a link back to other websites only because of the reason that the website owner is a close friend of yours and this may lead to bad SEO if the friend’s website is a low-ranked one or not relevant to your niche of blogging. I don’t prefer the idea of reciprocal link building as in most cases it doesn’t look natural.

Anh Nguyen: There are two things to consider when it comes to reciprocal links:

1. The quality of the sites you are involved with.
2. And several reciprocal links in your overall link profile.

If you have a handful of reciprocal links from trustworthy sites, then they are — without a doubt, valid. Even better if those are from on-topic and relevant sites, they will give you some nifty link juices, authority, and traffic. Even Google knows it’s impossible to not have any reciprocal links. What they don’t want are folks who game their system and go on a spree of black hat link-building while not providing enough value to their audience.

Hussain Omar: Generally, links work, and you should earn them in a natural way, the same with linking to others, only do it when it does make sense. This way you will stay safe even if a reciprocal pattern appeared on your link profile.

Sue Bride: Reciprocal linking isn’t as beneficial as it used to be for search engine ranking purposes and can be a negative factor. Search engines are better at spotting unnatural linking practices. Dofollow links to trusted, authoritative sites carry more weight, but link-backs from these are hard to get. However, as long as the content that links to and from your site is relevant and of high quality then you’re unlikely to be penalized. It’s normal for us to want to link to the sites of people we know and trust, and those who engage with our site the most. It’s a way of saying thank you, I appreciate you. Even if this might not pass us any link juice in itself, our friends are more likely to comment and share our posts, and we are more likely to do the same for them. It’s a natural form of reciprocal linking. This in itself is beneficial to our sites, increasing their popularity, bringing us more visitors and repeat readers, and, hopefully, their position in search engines.

Abhishek Jain: Reciprocal Links are almost abolished, and Google didn’t give any weight age to these. In reality, it is not so… If you are reciprocating links with a high authority site, then it can give you a very good boost in search results. Now Google has Rolled Penguin in Real-Time and after that result has to be measured. It can be positive or can be negative. For the time being, I am in favor of reciprocal links.  

Tor Refsland: “What should be your #1 focus when it comes to building your email list? Building a highly targeted email list.

What is the point in having an email list of 10 000 subscribers, if they…

Don’t open your emails…

Don’t read your emails…

And don´t click your call to action.

The best long-term strategy is to get high-quality links that are relevant to your business to link to your website.

If you blog about marketing and you get backlinks from a piano review website, there is kind of a big gap there, right?”

Gurunath Nakka: Reciprocal links are still valid as it is one of the best sources of value-added to your site. The only thing you need to keep in mind is what value addition it brings to your visitors. If both the parties exchanging the links are of the same niche or topic then linking back will add more weight to the posts linked. Visitors feel more satisfied and consider the site as a good source of helpful topics and links. The site has a good chance of becoming an Authority site if it can have relevant links to the topics from similar sites.   Marvin Magusara:
“I believe that for the most part, reciprocal link-building is inevitable. We know that huge websites such as TechCrunch and Mashable knowingly, and purposely exchange links all the time. They did it to grow each other’s websites at a much faster rate and to share audience and traffic. They certainly have not been penalized however this could be due to their huge domain authority. As I mentioned in my link exchange article, I believe that Google wants us to police ourselves rather than police us. Google has taken precautions so that link exchange is not abused and not used as the main tactic for link building. However, most webmasters should not worry about the odd link exchange here and there, accidental or not. After all, what is link exchanging but networking?”

Some Additional Tips for reading the above opinion of expert bloggers:

1. Don’t ever create reciprocal links in a different niche. If you are doing reciprocal linking, then do it in your niche. If you are running a site about SEO then exchange the links naturally with the same niche.
2. Exchanging links in a large quantity can get you a penalty from Google.
3. If it looks to you that you may get a penalty from Google for exchanging the link from a particular site then make the exchanged link Nofollow.
4.  But still, if you feel that exchanging a link can get you a penalty then don’t do it because of the above opinions many experts think that exchanging links is not a good idea whereas some think that it can still be used.
5. Do not exchange links in the widget or footer areas of your website because that will be grabbed by Google easily and the chances are that you will be hit by a penalty.

Finally, What I want to say:

Well, after getting so many expert opinions I can say that reciprocal links are still valid and can be used to get a good reputation for your website, but it must be done in a natural way. I have also been exchanging links with my fellow bloggers and haven’t got any penalties. I am exchanging links with my friends Philips Varghese Ariel, Janice Wald, and Prince Ramgharia, and each of us are getting good traffic and earning a good amount of money Online.

So, After reading this post what do you think of exchanging links with bloggers? You can also share your opinion to make this post more valuable and helpful to the newbies.

The post Reciprocal Links: Can still be used or not? appeared first on Tricky Enough.