1. Set up analytics

The truth is that you cannot know who your audience is until you do some research. While you may be able to look at your business from your own perspective, it is not guaranteed that you are your own target demographic. Ideally, you would sell the product that you yourself will use but this won’t always be the case. Also, while this would make things a bit more difficult, it won’t stop your development. This is why you need to focus on analytics. Once you know exactly who you’re dealing with, you might want to proceed with creating a customer profile.

2. Make a blog

The reason why having a blog is such a good idea is that it provides you with an opportunity to provide value to your target audience prior to doing business with them. It also creates a relationship based on continuity. After a while, people will become regulars or even check out your blog periodically in search of new content. In order for this to give the desired effect, you need to establish some quality standards. The first thing you want to do is ensure that your guidelines are up to date. Second, you want your blog to be optimized.

3. Optimize for sales

One of the biggest priorities that you have is optimizing your site for sales. People already know what they want and one of the factors which determine who they’re going to buy from is the simplicity of the process. For instance, people who are coming to your site to buy, let’s say porcelain tiles, want to have an intuitive UI, which will lead them to complete the purchase process in as few steps as possible. They need a clear call-to-action (CTA), accurate information, and a seamless sales process. This will make them come for more, thus boosting your traffic, as well as your rank, in the process.

4. Prepare for mobile devices

The majority of users online are browsing the internet via their mobile devices. This is why more and more platforms are going mobile-first when it comes to the design of their site. Sure, there are a lot of those who prefer to develop an app but this is a technically more demanding idea, which also requires a bigger investment and more maintenance. Just focus on the mobile experience of your audience and make sure to remember that a lot of people are buying/ordering via their phones. In other words, this is a top priority.

5. Check out your competitors

Keep in mind that you’re not running a business with a vacuum. An idea that you’ve just had might have an upgrade somewhere in your industry. Moreover, something that seems like a brilliant idea to you might not be as great or smart as it first appears. Who knows, maybe you’re lucky enough to have someone else test it so that you don’t have to. We’re definitely not suggesting that you should plagiarize or copy your competitors but there’s nothing wrong with borrowing an idea or two. After all, borrowing from one is called plagiarism; borrowing from many is called research.

6. Run polls and surveys

Assuming that you’re right and even having some logical arguments to back up this claim isn’t a valid ground for a digital marketing strategy. What you need is some data and one of the ways to secure it is to run some surveys. Now, here, there are a couple of risks you need to focus on. First, you need professional survey-makers, seeing as how making a poll isn’t as interesting. A suggestive wording might twist the results, thus giving you data that you want to see (instead of the actual/realistic data). Also, keep in mind that polls sometimes reflect temporary opinions. Not a lot of people will really ponder on the question they see in a poll. Still, you get some actionable data to go on about.

7. SEO optimization

People can’t visit your site if they can’t find it. This is why one of the first things you want to do is invest in the SEO optimization of your platform. You see, over 25% of all searches end with the link that has the first position in SERP. About 95% of all searches end on the first page of Google results. This means that if you fall too low, chances are that you won’t even be discovered/discoverable. At the same time, this rank has a psychological effect. People perceive a higher-ranked site/online store as more trustworthy. These are the points that you don’t want to miss out on.

8. Ask for help

This can be done in two ways. You can start by asking your friends and partners to spread the word. Eventually, when some of your traffic members progress far enough on their customer lifecycle, they might turn into brand ambassadors and help spread the word. However, you can also look for influencers who are willing to offer you their services in exchange for modest compensation. Ideally, you would look for specialist micro-influencers. If we carry on with our previous example (where you’re selling tiles and other flooring options), you would look for servicemen, tile specialists, and home improvement bloggers.

9. Use the power of social media

There are different platforms for every occasion. For instance, you can use your Twitter to spread important announcements, Facebook to share your blogs, and Instagram to showcase your goods. At the same time, the choice of the right social media platform may depend on your target audience. Different demographics have inclinations towards different social media platforms. This is a well-documented fact. Lastly, when posting, you must also consider the best time to post (which varies from one platform to another).

10. Google My Business

Use a business directory like Google My Business in order to make yourself easier to find. Now, one of the biggest mistakes that people make here is to assume that this information is only for offline shoppers. The truth is that the majority of people will check out your website before coming to make a purchase in person. This means that other than just the sale, you’ll also have a chance to earn reviews and to have your business highly rated. This is a step that you just can’t afford to skip out on.

In conclusion

At the end of the day, increasing traffic to your online store does make a world of difference in the performance of your business and your overall revenue. In today’s world, your online presence and your revenue are tightly intertwined. With the above-listed 10 methods on your side, figuring out a way forward will not be difficult.

The post Best Ways for Increasing Traffic to Your Online Store appeared first on Tricky Enough.

Shopify is one of the big names in the eCommerce industry, and Shopify makes everyone’s dream of creating an online store easier. Choosing the best Shopify themes will improve the website’s functionality and provide better customization options.

With Shopify, everyone can launch their online store in a few minutes. By picking the best Shopify themes, you can give a professional look to your website.

There are tons of Shopify themes available on multiple websites and marketplaces, but only a few give us the maximum flexibility and productivity.

So we have handpicked some of the best performing Shopify themes for creating your fantastic online stores.

Boom – One Product Multipurpose Shopify Theme

Boom is a multipurpose and best-selling Shopify theme loaded with a high level of functionalities. This Boom theme is packed with 70+ demos, and you can import them easily with one click. These demos are fully customizable and also regularly updated with new features.

Other shopping page functionality includes Ajax filters, stylish sliders, mega menu styles, color filters, quick view, and multiple product display options. With its powerful admin panel, you can create a fully responsive website that attracts visitors.

This Boom theme is fully optimized for faster loading and search engines. It has a collection of inbuilt layouts to design your website quickly.

Easily add filters based on availability, pricing, product type, variants, and vendors.

Boom theme features

• collection of layouts and demos

• Inbuilt Instagram application
• Better Product filters
• Add sections everywhere
• Responsive and SEO optimized

Groca – Grocery SuperMarket Shopify Theme

Groca is a creative and specially designed multi-purpose Shopify theme for creating grocery-related stores. With this fully customizable theme, design your unique online grocery store or supermarket.

Completely edit and customize the store elements with sliders and has an awesome popup newsletter for better product conversions. The other functionalities include deal counters, attractive cart summary, product color swatches, unique elements, animations, quick view options, ajax cart, and filters for easy product searches.

This theme is optimized for faster loading and ranking search engines.

Groca Features

• Ajax product features
• SEO optimized
• Social Integration
• Mega menus and layouts
• Fully customizable

Elomus Shop single Product Shopify Theme

Elomus is a modern and fully responsive Shopify theme packed with essential features to design a beautiful Shopify eCommerce store. You can fully customize your website with its easy drag and drop functionality.

This Shopify theme is included with 30+ home page layouts, 20+ inner page layouts, and mega menu structures. The other essential functionalities include product swatches, quick product view, layered navigation, product sliders, and multi-currencies.

You will get professional support and detailed documentation of using the theme. It is packed with 30+ unique and creative pre-built demos to build your online store.

These creative demos are primarily suitable for every type of eCommerce store.

Elomus Features

• Multiple header Options
• Product auto image resizer
• Custom categories
• Ajax options
• Product tabs slider

Enercos – Single Product eCommerce Shopify Theme

Enercos is a high-quality and stylish single product theme. It is fully customizable and highly responsive to create your online stores. This theme is optimized for fast loading and SEO to rank higher on search engines.

It is fully responsive and completely customizable to design your website much better. This theme is included with 4 product page styles, four homepage layouts, four demos, three different blog pages to set up your eCommerce store quickly.

It is packed with other essential inner pages like FAQ, checkout, shopping cart, 404, about us, contact, register, login, and many others.

With its easy drag and drop section, completely edit and move blocks to customize and make your website unique. Multiple premium plugins and applications are included with this theme, so you can save more and integrate it easily.

The product page functionalities like single detailed product page, quick view product, robust Ajax sidebar filters, ajax cart options, related products, and cookie popup functionalities make it better to stand out.

Enercos Features

• Multiple product page layouts
• Easy drag and drop customization
• Detailed documentation
• Responsive and SEO optimized
• Unique pre-designed homepage demos

Quark – Single Product Shopify Theme

Quark is a premium-designed and modern eCommerce Shopify theme. This Shopify theme is highly suitable for showcasing single products and multiple products of the same range.

With its inbuilt Revolution Slider, quickly build slideshows on the websites. This responsive Shopify theme is designed with SEO best practices. It has better customization options loaded with unlimited color options, a robust admin panel, and multi-column mega menus to make the site look better.

Quark Features

• Ready with retina support
• Responsive layouts
• Revolution Slider included
• Better support

Optimal Multipurpose Shopify Theme

Optimal is a fully customizable theme design with a clean, elegant-looking Shopify theme with better functionalities. With its robust design and drag-drop options, flexibly customize every page of your website.

Its responsive modern design will improve your store conversions. The theme functionalities include dynamic filters, sections, quick popup view, product countdown, mega menu, and optimized for mobile devices.

This theme is packed with 6+ creative product layouts, five heading styles, various grid styles, and 15+ unique, attractive demos that suit every type of website.

Get professional support from the team, and it is regularly updated. Flexible drag and drop sections with a better interface and included with 99+ content blocks.

Optimal Features

• Fast Loading theme
• Optimized for SEO
• Deep product filters
• Multiple footers and header options
• Detailed theme documentation

Avone – Multipurpose Shopify Theme

Avone is yet another popular Shopify theme to create your eCommerce store. It is packed with a collection of landing page designs and fast loading for an improved user experience. The drag and drop section allows you to completely custom design your Shopify store.

It has powerful theme options, 20+ homepage designs, 10+ header styles, shop pages, and 8+ product pages for faster designing of websites. These homepage demos are made differently using various elements, and you can customize them. With its additional inbuilt functionalities, you can reduce other apps’ use and save more.

Flexible footer layouts, header styles, focused product filters, size chart popups, lazy loading images, and blog page layouts to make it unique.

Avone Features

• Auto currency switcher
• Responsive design
• Product wishlist and Countdown
• In-built social buttons
• Fast Loading

Roxxe – Responsive Multipurpose Shopify Theme

Roxxe is one of the feature-rich multipurpose Shopify themes that mostly fit every type of eCommerce site. Design your site seamlessly with the premade templates.

Easily integrate with official Shopify apps to extend the theme functionalities. Collect leads and send better-targeted emails to your customers with the email marketing tools for improved conversions.

The extensive collection of 75+ pre-built homepage designs that are entirely customizable. Impressive store demos to creatively build your store.

It includes multiple product layouts with header and footer variations. The product functionalities include quick view, pop-ups, extensive filter options, and responsiveness on every screen.

Roxxe features

• Higher conversion features
• Easy email integration
• Vast pre-designed layouts and demos
• Focused product filtering options
• Optimized for mobiles

Lezada Multipurpose Shopify theme

Lezada is a responsive and neat-looking Shopify theme for every kind of website. This Shopify theme is packed with a massive collection of 200+ homepage demos, imported with one click and customizable.

Their unique homepage designs are perfectly crafted for making every type of professional-looking website. This best Shopify theme is tuned for better performance, and premium tools are included for better saving.

This Lezada theme has 7+ shop layouts, product pages, mega menus, deal showcases, 10+ header variations, and 6+ footer styles. It has affiliate marketing features to run your affiliate program with your products.

Lezada features

• Drag and drop page builder
• Responsive mega menus
• 3d product showcases
• Easy demo installation

Matres – Responsive Single, One Product Shopify Theme

Matres is an Elegant and specially designed Shopify theme mattress and pillow-related shop. Robust admin panel to completely manage your stores and easy customization options.

This user-friendly theme is updated regularly, and you can get professional support from the team. This Shopify theme is suitable for furniture shops, linens, beds, sofas, household products, home decors, and many other online stores.

With this easy-to-use drag and drop option, create perfect homepages, and also this Shopify theme is packed with unique layouts. This high converting theme is finely optimized for search engines.

It also includes advanced functions like a countdown timer, dynamic checkout buttons, Ajax search options. This theme has 50+ homepage sections, unique visual elements, 5 product page styles, five mega menu styles, and various inner pages.

Matres features

• Sliders included
• Social media integration
• Fast loading and SEO optimized
• Advanced cart functions
• Large collection of layouts

Which is the Best Shopify Theme?

Picking the best theme is essential for creating a professional online store on Shopify. If you are looking for one perfect theme for every type of website, then Boom Shopify theme is the best. Boom theme is a top-rated multipurpose theme and a choice for every top professional online store creator.

This theme includes multiple pre-built layouts and demos to set up your websites quickly and updated regularly.

Best Shopify themes: Conclusion

This is the list of handpicked best Shopify themes for your eCommerce stores. You will get detailed documentation to use the themes from scratch with these themes.

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The post 10 Best Shopify themes for eCommerce stores appeared first on Tricky Enough.

Installing a WooCommerce website design will be a smooth, and reliable solution. Thus, improve yourself and help your company develop. You can add and customize WooCommerce on your website all by yourself — without any coding expertise.

WooCommerce is popular among other solutions for building an online store like Shopify or big commerce. WooCommerce is a lot simpler to work with than the complex integration of shopping carts on the website.

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Why Choose WooCommerce?

• You can more effectively personalize WooCommerce website design.
• Documentation is easily accessible in detail.
• Open-source community.
• List of payment gateways available.
• Effectively sell physical and digital goods.
• Setup is cost-effective.
• Convenient to move to exist WordPress site to store.

Integration of WooCommerce Store:

1. Install and Setup WooCommerce

WooCommerce is an open-source, free-to-install eCommerce platform. Setting up is easy if you are familiar with installing WordPress plugins on your store. For smooth and error-free installation, you can hire a WooCommerce development company or WooCommerce Developer.

2. Start Adding Products and Categories of your Desire.

Adding products to your store is the same as posting on a WordPress site just additional fields, images, pricing, and some other details are extra in WooCommerce.

You should be perfect about the description of the products, with every detail focusing on the feature and benefits of the products. Creativity in this may show your passion for the store and how happy you are to sell

If you have a large list of products with a number of categories, you can be more precise about the categories of all products. It will be easy for the customers if you group similar products into one category or relevance. Large stores must have varied sections to group similar kinds of products based on special features.

3. Build a Store Page

The next move is to list your products on your website until all product pages have been categorized. You can build a shop page with the aid of documentation. Alternatively, you might choose to set up a shop page for the WooCommerce development services. You can also apply shortcodes to current pages if you want to add more material to your website.

4. Get and Ship Orders

After creating product pages and shopping pages, owners would need to work out how to get orders from their clients. You have to look to packaging logistics solutions that protect the like products in the mall while you are marketing perishable products.

You must also pick a carrier and how much you want your customers to pay for delivery. Providing free shipping is one of the easiest alternatives to shipping on the shore, but there is another story underlying eCommerce.

Brand packaging is more than a shipping media; it may provide a unique marketing proposition leading to organic word-of-mouth buzz, improved references, and other sales drivers.

5. Identify niche Potential Market

People are the biggest consumers and users who are shopping for your stuff. A massive fan base has already been collected on your website and blog. In addition, a social media account and e-mail list could already be available to you. These are lucrative assets you can never underestimate and resourcefully use.

To make the most of the growth of WooCommerce websites, first start your store business with those who know and trust you, like you. Communicate and catch their eye through the latest product emails and newsletters.

Once your store is being widely and has a lot number of customers with a higher percentage of engagement rate, the revenue is generated to reach out to new customers. boost your customers with new sales and marketing techniques. WooCommerce has a large plugin and extension directory for marketing and engagement for your store.

With the help of the WooCommerce development company, it is fun and exciting to open your shop on WordPress. This is just a brief guide to help you appreciate those fundamental method criteria. It is still useful to employ WooCommerce developers or provide WooCommerce production services to achieve the desired performance.

It is not enough to only open an e-commerce store to explicitly raise and receive, never quit selling, innovate and fulfill consumer needs. Retention in WooCommerce offers double advantages and lets you meet clients.

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The post Launch WooCommerce Store on WordPress Website appeared first on Tricky Enough.

Before we begin, on “Hows” let’s have a look at some stats.

• According to nChannel’s eCommerce statistics, “71% of shoppers believe they will get a better deal online than in stores.”
• SEO stats prove around 39% of the traffic in global e-commerce is channeled through search.
• According to a survey, it has been concluded that as much as 80% of the audience scrolls through paid ads without even looking.

SEO, what are the dos and don’ts?

Search Engine Optimization (SEO) is used to make your website search engine friendly hence increasing the number of visitors landing on your website and ensuring their relevancy.

In other words, SEO ensures your website is found by the correct audience through high ranking and correct placement of your website on search engines. Search Engines such as Google makes sure the user lands exactly where they intend to and never gets directed to the undesired website.

Hence your work as an SEO expert is to make sure your website is targeting the right audience and they are exactly where they need to be.

Some of the dos:

• Use relevant keywords.
• Better visuals to explain your domain.
• Make your content likable

Follow the guide below to know what are do’s in order to attract the right kind of audience in the right way.

Step1: Keyword Research for Ecommerce

Keyword research is the first and foremost step when it comes to SEO. Even with the emerging trends and practices, keywords still hold the utmost importance. Keywords are the words and phrases in content that enables users to reach your website.

What is there for you to do? While selecting and choosing the keywords do not go for the words that have high competition and are difficult to rank. That way you will not be able to rank well and hence your efforts are of no use. Make sure the keyword you choose is relevant but also has search volume and a fairly good conversion rate. Also, during the shortlisting keep in mind the voice search users and plan your keyword strategy accordingly in 2020.

Blogs for relevancy

Adding a blog section to your eCommerce website is also an added plus. Through blog posts, you can incorporate other important keywords that you could not put on your main page.

Keyword Cannibalization

Keyword cannibalization occurs when different pages of your website are trying to rank for the same keyword. This is a bad practice and has a negative impact on your website’s ranking. In order to avoid this, you need to make sure no two pages of your website have content that is trying to rank for the same keyword.

Step 2: SEO Friendly website architecture

After ensuring the correct keyword incorporation on your website, you have to pay attention to the site architecture of your website. Site architecture refers to how you link and structure your website depending upon the relevant categories, linked pages, and product display. This ensures the web crawlers increase relevancy.

What should you do?

In order to make your website SEO friendly you should:

• Avoid complexity in your web pages – to the point web pages.
• Use a flat structure for your website – no more than 3 clicks to reach a category.
• Use relevant URLs.

Load time on Mobile Devices

The speed at which your website loads is also important as no user is going to wait for your website to load especially on their mobile devices. If your website takes a long to load user is likely to move towards another site. In order to reduce this bounce rate, you need to make sure your website loads quickly and seamlessly on all screen sizes.

Step 3: Develop and SEO strategy for your eCommerce platform

A strategy is required for your eCommerce platform in order to rank better on the search engines. This strategy is going to help Google and other search engines identify what your site is about.

On-Page SEO strategies for product pages and categories

In order to implement on-page SEO, keywords should be optimized correctly in.

o             Title tag

o             URL

o             Body

o             Alt Text

o             Meta tags

Another essential tip is to use long descriptions for your important products so it gets easier for the search engine to identify and link your product with a relevant audience. Additionally, appealing visuals can also help you with a better ranking.

Step 4: Content for Ecommerce

The content on your website determines a lot about how you rank on search engines. Adding a blog can help you rank for multiple keywords that you cannot do on the main product pages. This way the gap is filled and you can play on a wider ground. You can innovatively introduce your product through a user perspective as you write blog posts relevant to your business.

Link Building

Link building is more relevant to off-page optimization and requires you to partner and collaborate with others to get stronger in the ranking.

Various ways to build links include:

• Guest posting on renowned platforms.
• Collaborations with industry-relevant influencers.
• Broken link building.

Step 5: Site Audit

SEO is not all about this but there are a few technical aspects as well including mobile responsiveness, speed, etc. An audit for your site is essential as it is going to pinpoint your good as well as weak points. Site audits help you determine.

• Your website’s strengths and weaknesses.
• The quality of content present on your website.
• Do’s and don’ts to improve your ranking on search engines.

If you are not sure of how and where to begin, you can look for professional services that can help you analyze your websites and suggest how to improve the website.

These professional services produce a complete solution, along with competitor analysis, On-Page and Off-page SEO strategies. You can avail of the Magento Development Services of any software company if you are looking for a comprehensive eCommerce solution as some of them offer custom themes and advanced plugin development. Look for services of such companies that cater to small as well as growing businesses as they can help in enhancing your revenue goals via tailored solutions.

When it’s Done!

Multiple strategies can be implemented to improve the ranking of your website however, the end goal is always to increase ROI. If you are implementing the strategies correctly, you can see definite results and improvement in the standing of your website. These strategies and practices are time-consuming but the results will boost the performance and help you accomplish your targets as an eCommerce platform owner. This guide highlighted major steps that can help you reach your goals and enhance your performance over time.

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The post Ecommerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2025? appeared first on Tricky Enough.