Digital and mobile channels are now critical for customer satisfaction and acquisition. The dependency on e-payments has increased worldwide. The global m-payment market is expected to be over $590B by 2032 at a CAGR of 30% for the period 2022-32. The US expects a market valuation of $ 42B by the end of 2022, with contactless payments growing by 150% in 2020.

Banks now have the urge to transform their IT infrastructure with technologies to bring about organizational, operational, and cultural change. They are looking for improvisation in 4 distinct areas: technology, process, organizational, and data change. The focus is on building an ecosystem that promotes personal, cohesive, and automated customer journeys.

Successful digital transformation in finance

As banks get ready for the ‘ next normal’, they have started resetting their digital agenda. They are shifting focus towards digital channels to address reliability and scalability concerns while catering to the growing needs of the customer.

Every digital transformation project for banking should work towards:

• Client engagement with tailor-made experiences and solutions
• Employee empowerment with technology and tools to enable holistic, accessible information
• Internal operation optimization with automated, synchronized processes
• Connected ecosystem creation

Key benefits

• Faster time to market for the product
• Cost-saving ways to scale
• Digital competitiveness with capabilities like real-time payments and open banking
• Future readiness with agile and remote solutions
• Lower risks with greater security and regulatory compliance
• Better services to enhance customer satisfaction and product innovation
• More business value with cognitive automation and data insights
• Greater efficiency and productivity

Technologies and use cases for banking Infrastructure modernization

Robotic Process Automation (RPA) – The operational activities in financial companies involve many standardized processes. Robotic Process Automation ensures optimal data processing where rule-based and repetitive tasks are done efficiently and quickly. It minimizes human workload, reduces errors, and enhances cost reductions. It also helps in fraud prevention in a big way.

Big Data, Artificial intelligence & machine learning (AI/ML) – Finance companies leverage powerful technologies like AI/ML and Big Data to transform the user experience with safe transactions and seamless services. They help prevent and detect payment fraud. They also offer a 360-degree view of the customers and reduce delinquency rates by around 76%.

Artificial Intelligence can be applied for various banking infrastructure use cases such as fraud detection, risk assessment, credit intermediation, asset management, client onboarding & KYC, process automation, and algorithmic trading.

While AI/ML help increase the accuracy and efficiency of workflows, feeding AI/ML models with big data helps decision-making around portfolio allocation, making underwriting decisions, and assessing creditworthiness.

Blockchain Technology– Blockchain has secured a place in a world of digital currencies like Ethereum and Bitcoin. It enables you to store cryptographic encryption in a block. The blocks have a unique value across the network. It is impossible to manipulate it in any manner. Thus, data integrity is an essential aspect of blockchain though they are more popular for transparency and speed.

They enable transactions almost in real-time and save changes instantly, facilitating the exchange of massive data within the shortest time. The transactions are traceable, unchangeable, and protected from money laundering. The smart contracts on a blockchain help in the execution of an agreement between participants without any involvement of an intermediary.

Cloud computing – Finance companies now work with external data centers to help manage their workloads. Cloud computing technology has become a vital aspect of payment services and mobile banking. It also plays a significant role in customer relationship management, trading, and evaluation processes.

As per a recent survey, 40% of banks have already deployed cloud technology, while 30% have deployed APIs (Application Programming Interfaces ). Adoption of Cloud computing technology improves speed to market with new capabilities.

Primary steps in creating sustainable outcomes

Navigating through the chaos, even despite economic uncertainties, is made easier by building core strengths and tweaking the existing business models. Here’s what you should do.

Grow an ecosystem

Banks have depended on various tried and tested methods of ensuring growth for a long. They have introduced new and relevant products to existing customers. But some banks like ING and Ideabank have gone beyond their traditional realms to build robust customer engagement with a comprehensive view of customer data.

They provide other services like accounts-receivable management and cash flow analysis now too small and medium enterprise (SME) customers. Even Post Bank has gone another step further to capture market share in nonbanking domains. It is now the biggest provider of mobile phone services in Italy, with its already robust franchises to provide new services to existing customers.

Addressing multiple needs of customers with a financial supermarket

A mix of different third-party offerings helps customers manage their financial needs within a single integrated channel.

This is how aggregators sell over 60% of the auto insurance policies in the UK. Bank Bazar in India caters to around 23 M customers without having proprietary offerings.

Offering value throughout the customer journey

Financial companies and banks can grow if they decide to increase the scope of their services in order to add more significance at the various stages of the customer journey.

CBA (Commonwealth Bank in Australia) created an augmented reality app to aid customers in using their phone cameras to see the sales and price history of the properties that they were interested in. The app with financial tools like a mortgage calculator allowed CBA to extend its role in the home buyer’s journey.

Monetizing data with analytics

You can use customer data (lifestyle preferences, location, gender, age, etc.) to gather more insights to help anticipate customer needs. Some of the largest banks in Canada have associated with Toronto-based SecureKey to aid customers in accessing the online services offered by the federal government using their bank credentials. Banks now rely on the data they have to verify identities before allowing access.

Credit card companies also have access to the data of customers and merchants. The data collected helps them foster new partnerships and also gain access to new potential customers.

Developing a product portfolio

Financial companies should consider leveraging back-end assets to create more value for their smaller businesses. These businesses usually lack the required reach or resources for core banking services and products. This makes an opportunity for financial companies to develop and sell products through third parties.

ING has collaborated with Kabbage, a US-based startup, to provide value-added services in Europe. ING brought to the table its reservoir of capital and relationships with SMEs. At the same time, Kabbage leveraged its easy-to-use interface and risk-management algorithms to offer quick decisions on loan applications.

Modernize your banking infrastructure

Regardless of the technologies you choose or the digital routes, you wish to pursue, a good view of your capabilities is critical to ensure infrastructure modernization. We have extensive experience in helping financial companies achieve digital transformation goals. Our services and solutions are designed to help them at different junctures in their digital journeys to boost their digital capabilities.

We drive IT modernization projects for the BFSI sector to make it agile while taking care of the complex regulatory and compliance requirements.

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The post Is Digital Transformation right for your Financial Organization? appeared first on Tricky Enough.

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“Digital Transformation” is a term we often hear about at office meetings, conferences, and news. Although digital transformation refers to different aspects for different sectors in business, it has rapidly taken over the traditional methods and processes. No exception for the marketing sectors as well.

Marketing procedures are an ever-changing process for any business. It always has to come up with the best strategy that gives the best output. That’s why digital transformation in the marketing sector comes up with a lot of advantages.

Nowadays, people are more inclined to contactless services and that’s why opt for digital platforms. For a business to run at a top level it must go for the digital transformations which would benefit it massively. Digital marketing not only looks cool and modern, but it also has a higher reach, better engagement, and it is highly interactive, and all of these points are very vital for any business.

Now let us take a look at what are major plus points to opt for digital marketing for a business.

How Digital Marketing can Transform Your Business?

1. Better Communication

Digital marketing is a better medium of communication with your customers. Developing a dynamic website for your business is nowadays super easy and it helps your business a lot. You can showcase your products or services in-depth and people can relate to them better. The more people are able to understand your business, it is more likely to drag more business. For developing a website, you can consult a good web development company.

2. Higher Reach

The more people you can reach to, the more business you can make. That’ s a simple fundamental. With traditional marketing, you are bound in a small space. You can only reach up to a certain number of people with limited methods. But in digital marketing, you can reach up to a larger audience. You can target people from any place, based on multiple demographics. You can show your ads to people from any country in the world, just sitting at your home.

3. Online Reviews

Good reviews are always beneficial for any business. In offline marketing, you can rarely have reviews to show to other people. In the case of digital marketing, reviews can easily be shown to audiences. As an example, people can post their reviews on Google my business page. If you have a GMB page for your business, then encourage your customers to give positive and honest feedback. People can understand more about your business through reviews and good reviews will attract more customers. Reviews enhance transparency and increase brand loyalty.

4. Better Targeting

One of the most crucial advantages of digital marketing is that you can target more specific, niche-related audiences more precisely. When you have a business that provides with specific services or products, then targeting everyone would be of no use, because everyone is not looking for your business. Rather than reaching out to people randomly that might not give you any results, better targeting can boost up your ROI and flourish your business.And in digital marketing you can easily filter your targeting.

5. Cost-effective

Compared to traditional marketing, online marketing is much more cost-effective. In offline marketing you have to put a lot of money for the different processes. And if you want to target a larger amount of audience, then your investment would go sky high. On the other hand, you do not need a lot of money to invest in any digital campaign. It is much more convenient and with small investments, you can easily see the results.

6. Trackable Result

With offline marketing, it’s hard to quantify the consequences of your promoting efforts. For instance, assuming that you place an advertisement in a paper and on an announcement all the while, you can’t realize precisely the number of individuals saw the paper promotion or the number of seen the board promotion. What can be more disappointing is realizing which promotion is more successful and which advertisement to put resources into.

Nonetheless, online marketing doesn’t have such issues. Truth be told, with digital marketing, you can quantify all that value estimating. From when the advertisement is clicked to when the guest leaves the page. Everything! You can decide the number of individuals saw your advertisement, the number of deals came about because of the promotion, and at last, your ROI.

7. A/B Testing

Perhaps the best benefits of digital advertising is the capacity to test 2 distinct thoughts for a similar campaign.

Assume you were running a ad campaign and you are confounded between the creatives of the campaign. With A/B Testing, you can run both the creatives to 50-50 of your interest group and see what performed better.

This way you can finalize your campaign’s creativity which gives you better results.

Conclusion:

Vidit Goyal is an experienced digital marketer with more than 10 years of industry experience. He is a passionate blogger too. He is a successful owner of businesses like Ampkart, Foodiez, Truckee, etc. 

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The post How Digital Marketing Is Transforming The Marketing Sectors In Business? appeared first on Tricky Enough.