Every day, we are bombarded with a deluge of information online. In the virtual world, everyone’s an expert and has a story to tell. This creative expression produces a massive amount of data every second. We as content creators face the insurmountable task of attracting readers to our content, guiding them through, keeping them engaged and then getting them to subscribe or buy.

Not everyone has enough time or the appropriate attention span to read miles of text. You need signposts and visual clues to keep them skimming through the content while still deriving valuable information and helping break the monotony.

Unfortunately, very little information is available about the importance of visual clues in a blog.

What are Visual clues?

Think of visual clues like stepping stones in a shallow stream. What is their purpose?

Help you cross the stream.

Blogs and articles online are like these streams that people have difficulty crossing if you don’t put the stepping stones there. While none will really drown in a shallow stream they won’t cross it without the stepping stones. Very few will be willing to get their feet drenched and cross the stream with no help.

People visiting your blog but not reading it are the ones who need stepping stones to consume the information from your blogs and articles.

And if you make the stepping stones pretty, people will cross the stream for the sake of it.

Let me help you understand the idea with this simpler version here:

Even though long-form content is a search engine favourite, a lot of people find it tiresome. The common complaint: too long, didn’t read.

The worst fate that your writing could suffer is to get bookmarked and forgotten. Sadly, this happens a lot.

Expecting visitors to flock to your 3000+ words guide is insane and reading it all the way to the end is purely unrealistic.

As a blogger and writer, you should be focused on helping your readers get the most out of your blog/article without getting bored. This is where visual clues enter the picture.

You want your readers to grow attracted to your blogs through these visuals and grasp the most important information as soon as they look at the blog.

The long length of your writing and exhaustive nature may scare some writers but if you employ visual clues right, they will work like stepping stones, helping readers consume the information without getting stuck or drenched in the stream.

Suggested:

How long should a blog post be?

Using the right visual clues

To help your readers comprehend your blogs better, you need to leave them visual clues. Sometimes, people just click on a link to view the featured photographs/images so you may as well end up increasing your click-through rate. The focus of your content should be to help your readers gain the valuable information they were looking for.

Adding Visual clues will help your readers skim through and still get the information they need.

Take the classic newspapers for example.

Ever given a thought to their news formatting and presentation style?

If you didn’t, it is time you did.

The best way of presenting your content using visual clues is by highlighting the critical and moving parts of the story. You should always start by highlighting your title because that is the first thing that any reader will read the minute they visit your blog.

The responsibility of bringing that visitor to a particular blog/story lies solely on the featured image and your title. So, make them both very catchy, crisp and intriguing.

Let’s focus on how you can use visual clues in your content to increase engagement:

1. The big title

No need to give out the whole plot in the title. Just compose your title to intrigue and capture attention. Your title should thrill, surprise, shock, amuse and evoke curiosity from the reader.

Other than deciding the perfect headline, you should pick the right font size for your title.

2. The opening and featured image

Newspapers often chronicle tragedies but have you ever noticed how they titillate the reader’s attention with a featured photograph?

You don’t have to start writing tragedies or romances to generate attention but simply emulate the classic practice of including a featured photo in a written piece.

A relevant featured photo has also become a common practice among famous blogs online. A lot of writers follow the promising title with a spot-on introduction with a featured photo right next to it. When picking your featured photo, make sure that it supports the title.

The benefit of having a featured photo right next to the opening content is that the words per line will reduce and readers will find it particularly easy to read them. Moreover, readers will process the photo much faster and move forward depending on how spot-on was the image. You must understand the importance of images in the post.

3. Break it down

Not breaking your content down into small, digestible chunks is plain torture. The quality of your writing won’t matter much if you don’t format it well.

Always break your content down into small paragraphs complete with apt headings and bullet points and a conclusion that summarizes it all.

Focus on packing information in such a way that your readers consume the information as they come across it instead of procrastinating.

• Start with a simple, easy-to-understand, relevant opening/introduction and establish the point you are trying to make. Gradually, start elaborating on the idea/point you have been trying to establish. Follow it up with supportive information and secondary details but make sure that you write them in distinctive paragraphs so they are easy to comprehend.
• Don’t forget to make subheadings for different paragraphs you write. Subheadings will help your readers get the outline of your blog/article.
• Finally, when summarising the whole blog/article, mention the most important points as key takeaways and present a condensed version of the blog. This will help your readers get the gist of the entire blog even when they end up skimming through it.

4. Highlight Quotes and other information of great importance

Ever noticed how newspapers have a major quote printed right in the middle of a story? This is done to evoke a response and boost the human-engagement factor of the piece. People tend to read quotes more and they consume small content that’s highlighted in a story faster than they consume the entire story.

Try highlighting expert or critical quotes in your blogs and articles along with information of great importance.

5. Use data batches

When researching topics, you may come across information that may not blend with the tone of your blog/article. But if you feel it’s crucial, you can present it separately in simple data batches.

Just make separate columns, use a different colour theme and highlight them so they don’t get ignored.

6. Relevant captions

It’s good to be a writer with a passion but to grow your blog’s engagement, focus on being a storyteller. Tell people not just what they want to hear but also what will help them get ahead.

Storytelling is incomplete without some vivid imagery so don’t forget to craft clever, creative and intriguing captions when you support your blogs (stories) with real images.

A lot of people just browse through images and writing clever and descriptive captions can help you get their attention to your blog.

Visual content: Improve your content consumption with visuals.

If you are new to the idea of visual content, here are the 7 pro types of visual content you should start using immediately:

• Screenshots– When writing a how-to blog post or a tutorial, screenshots are a must. A lot of your readers may not be able to comprehend the text instructions. Some may not even know the technical terms or insider words you may be mentioned in your post. So, consider adding screenshots with each step to make a comprehensive and easy-to-understand tutorial. You can even make a slideshow and post it on SlideShare for higher views and more traffic.
• Images– You can use original photographs or stock images depending on the type of post you are writing.  Add relevant images to a travel guide and try to include as many original images as you can if you are penning a personal experience-based guide/review. Also, use relevant images when writing product reviews. If you can’t produce original images, choose stock images available in the public domain and customize them to fit your visual theme and identity.

• Infographic– Exhaustive guides are brilliant but there is a better way of packing all that groundbreaking information in simple, digestible chunks: Infographics.
• Graphs and charts– It is particularly easier to present intricate information in graphs and charts than in explanatory paragraphs. Save yourself the trouble of analysis and use appropriate graphs and charts in your case studies, informative posts, etc.
• Cartoons and comics– Cartoons and comics let you portray your message and content in a clever, endearing and simple way. The big benefit is that you’ll attract plenty of readers who generally don’t read blog posts or guides.

• Memes– Be very careful with memes and try customizing them to fit the context. They fit listicles rather well but avoid overdoing them though.
• Embed Posts and Tweets– Cash in on the trending tweets and posts by embedding relevant and trending social media content in your blogs.

How to use these 7 types of visual content?

• Featured Image

Use a big, attention-grabbing, relevant image right under your title and before you begin writing the opening of your blog. Since it is the featured image, you can choose one as wide as your post but if you want to feature the opening or introduction alongside the featured image, you can resize the image and use it on the right or left-hand side with the introduction content right next to it.

Using the featured image right next to the introduction or opening will also help your readers comprehend the information better.

• Support your content with visuals

Allow your readers a brief break every 300 words by including images at specific intervals. If your blog is only 300-500 words, only one image will do. But if you have written 500+ words, consider using images every 300 words. Keep the content/blog theme and topic in mind and use relevant, informative, easy to comprehend images.

Final words

Unless you are documenting original research and contributing to the revered journals in science and technology, it is best to customize your content to fit your reader’s needs. Engagement depends largely on how easy your content is to consume in addition to relevancy. Just in case I lost you at the original, here are the Key takeaways:

• Write crisp, engaging titles that promise something valuable and evoke curiosity.
• Support the title with a relevant, highly attractive featured image.
• Break down your content into smaller paragraphs and use subheadings and bullet points to present information in a digestible manner.
• Always highlight the crucial points of your blog/article.
• Use the supportive information in data batches to help your reader get the background of the blog/article subject.
• Leverage the power of visuals and use clever captions.
• Use screenshots, original/customized/stock images, infographics, charts, graphs, cartoons, comics, memes, social media posts, etc to visually represent your content.

Just focus on bringing value to your readers when writing and making it easy for them to consume and process the content if you want your audience to grow.

The post How to use visual clues in your blogs to boost engagement? appeared first on Tricky Enough.

If you aren’t already creating videos and not publishing them then, that you should certainly start – as it could provide you a huge boost to your blog traffic as well as help increase your conversion rate too.

Publishing videos could also help you to decrease the bounce rate of your blog. So if you are wanting to start a blog and use videos in your post or work with video tutorials, then you have dropped to the right place.

But Before you start creating and publishing videos on your blog, I want to share some fantastic tips that you absolutely need to know:

1. Decide whether to self-host or embed videos

If you self-host videos then the only place the videos can be found is on your blog, but it will tax your web host’s bandwidth. On the other hand, if you will embed videos from platforms such as YouTube then it won’t be so taxing, plus you may get exposure on that platform too. Moreover, if you will upload your videos to your website, then it will occupy a lot of space from your hosting, and even if you are using an unlimited plan even then, it can decrease the speed of your website. You can check this post to “get a perfect web hosting for your website.”

2. Pay attention to audio quality when recording videos

Most videos have some form of audio voiceover or narration – which is why the quality of the audio that is recorded is important. If you don’t already have a decent microphone, it may be worth investing in one. No one is going to get any benefit from that which doesn’t sound perfect; it will be of no use to the person who is making the video and also to the person who is listening to the video.

3. Plan and script the video before recording it

All too often people rush in and start recording videos with only a half-formed plan in mind. It is worth spending a few minutes planning the video properly and even writing a script so that you can be sure of its structure and content and don’t waste time later on having to re-record it. So, it is better to plan a video before recording it as you will end up making the video again and again or doing hard work on editing the video.

4. Choose the right topics

Although videos are a great way to interest and engage viewers, the topics need to be interesting and engaging, to begin with. By doing some research on social media, other blogs, and forums you should be able to find out what people in your niche are interested in and engineer your topics accordingly.

5. Choosing a good Software for creating videos:

If you’re interested in creating video guides or tutorials for your blog, then one of the best ways is with the help of screen recording software such as Movavi Screen Capture. It is so easy to use that you don’t need any prior experience to be able to record videos from your screen in just a few minutes.

All that is needed to set up Movavi Screen Capture to record your screen is to define the capture region, audio source, and then click the ‘REC’ button. If you want you can also experiment with its other features, such as its ability to capture keyboard and mouse actions, set the frame rate, and manage the recording with the timer or hotkeys.

With all these tools available to you, it should be a piece of cake to record the content that you need. In fact why wait when you can just try out Movavi Screen Capture for yourself and get started right now.

Also, read:

Strategy for Video Marketing

Video editing hacks which you must know.

Finally, What I want to Say:

I know making video tutorials is not an easy task, but it can help to increase the revenue for your blog. Moreover, you can create a video tutorials series and sell them on sites like Lynda.com or some other similar to that. And generate very good revenue through that. Although, if you want to create and publish videos on your blog I will recommend you to use Movavi Screen capture studio.

And would also love to know your opinion through your comments.

Suggested:

8 Best Editing Tools to Consider in 2021.

The post 5 ‘Need to Know’ Tips for Creating and Publishing Videos on a Blog appeared first on Tricky Enough.