86% Of B2B Brands Find Success With Influencer Marketing

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according to the report.

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The study from Lee Odden’s TopRank Marketing blog finds that 86% of B2B brands are successful with influencer marketing.

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Through influencer marketing, B2B brands achieve results from boosting brand awareness and reputation to directly increasing sales.

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A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.

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The report answers questions about best practices and technologies, must-have qualities of a B2B influencer, and identifies key areas of future growth. Here are some top highlights from the 60-page report.

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The maturity of B2B influencer marketing is similar to the evolution of content marketing in recent years. After seeing success with one-off efforts, many brands are now integrating influencer marketing into their long-term strategies.

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86% Of B2B Brands Find Success With Influencer Marketing

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

Brought to you by Trickyenough

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according to the report.

Brought to you by Trickyenough

The study from Lee Odden’s TopRank Marketing blog finds that 86% of B2B brands are successful with influencer marketing.

Brought to you by Trickyenough

Through influencer marketing, B2B brands achieve results from boosting brand awareness and reputation to directly increasing sales.

Brought to you by Trickyenough

A third of businesses report influencer marketing has led to increased revenue, and 85% believe interest in working with influencers will increase in the next 12 months.

Brought to you by Trickyenough

The report answers questions about best practices and technologies, must-have qualities of a B2B influencer, and identifies key areas of future growth. Here are some top highlights from the 60-page report.

Brought to you by Trickyenough

The maturity of B2B influencer marketing is similar to the evolution of content marketing in recent years. After seeing success with one-off efforts, many brands are now integrating influencer marketing into their long-term strategies.

Brought to you by Trickyenough

Does B2B Influencer Marketing Work?