Amazon Great Indian Festival 2022 Sale Sees Two-Fold Jump in Customers From Tier 2, 3 Cities

E-commerce firm Amazon India on Saturday said it has recorded a two-fold jump in its customer base from tier 2 and 3 cities during the first 36 hours of its festive season sale.

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Tier 2 and 3 cities accounted for 75 percent of the total customer base of the e-commerce major during its 'Great Indian Festival' sale, an Amazon India spokesperson told PTI.

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"75 percent of the customers came from tier 2 and tier 3 cities. We saw 2 times more customers from Tier 2 and 3 cities compared to last year," the spokesperson said.

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The festive season sale of the company started from September 23 and will end before Diwali next month. The company gave 24 hours early access to Prime members.

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Amazon claims to have recorded sale of 10 lakh unique products offered by small and medium business and startups from its platform during the first 36 hours of its festive season sale.

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The company said its Prime member sign ups grew 1.9 times than last year and 68 percent of the total new sign ups were from tier 2 and 3 cities. Amazon charges a fee from Prime users for special services but sign-ups comprises both paid and non-paid users.

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