Amazon Increases Minimum Purchase Amount on Amazon Fresh for Prime Members

Amazon currently offers free grocery deliveries on orders above $35 (roughly Rs. 3,000) to Prime members.

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Amazon is axing free grocery delivery for Prime members on orders less than $150 (roughly Rs. 12,200).

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Customers who get their groceries delivered from Amazon Fresh -- and pay less than $150 — will be charged between $3.95 (roughly Rs. 350) and $9.95 (roughly Rs. 800), depending on the order size, the company said in an email to Prime members Friday.

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The new policy starts on February 28. “We will continue to offer convenient two-hour delivery windows for all orders, and customers in some areas will be able to select a longer, six-hour delivery window for a reduced fee," Amazon said in the email.

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Launched in 2005, Prime has more than 200 million members worldwide who pay $139 (roughly Rs. 11,500) a year, or $14.99 (roughly Rs. 1,200) a month, for faster shipping and other perks, such as free delivery and returns.

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Currently, the company offers members free grocery deliveries on orders above $35 (roughly Rs. 3,000), with the exception of New York, where it's $50 (roughly Rs. 4,000).

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Under the new policy, the company said delivery charges will be $3.95 for orders between $100-$150, $6.95 (roughly Rs. 600) for orders of $50 to $100, and $9.95 for orders under $50. Amazon Fresh deliveries over $150 will remain free.

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