Audi, Cheerios Maker General Mills Pause Advertising on Twitter After Elon Musk Takeover

Brought to you by Trickyenough

[{"selector":"#anim-f763990a-7e76-4521-ab64-df6d7bba68e0","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.5)","offset":0.33},{"transform":"scale(0.95)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

Brought to you by Trickyenough

[{"selector":"#anim-6f9f34f1-dd63-4cfe-9bbc-9c81776e6d32","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ad31f16c-d9dc-4a6c-a199-831d8680eb95","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Brought to you by Trickyenough

[{"selector":"#anim-40b669aa-2b86-4a2f-ba79-6ebda377e6fc","keyframes":{"transform":["translate3d(-117.77777%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-61d3e6cb-5752-4766-ab57-a5c3008b818c","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Brought to you by Trickyenough

[{"selector":"#anim-e1fc9e82-2e8e-45a5-9176-a7ae729b8878","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df5ad3ee-ae63-4116-b4e5-fa38377eec28","keyframes":{"transform":["translate3d(0px, 221.59919%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Brought to you by Trickyenough

[{"selector":"#anim-2d5ecb8e-0086-489a-ba7e-9e0fdbbe393c","keyframes":{"transform":["translate3d(115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-daa6ed87-1c3b-487b-8e8a-1cbb9d6017f7","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}]

Brought to you by Trickyenough

[{"selector":"#anim-1d436904-bd7e-40d0-8cf8-a3ad19ed9904","keyframes":[{"offset":0,"transform":"translate3d(0, -155.55556%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -43.742223472000006%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -14.871111536000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -5.584444604000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -2.426666736%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}]

Brought to you by Trickyenough

Audi, Cheerios Maker General Mills Pause Advertising on Twitter After Elon Musk Takeover

The decision of both firms to pause spending on Twitter ads comes a week after US automaker General Motors halted paid advertising on the service.

Brought to you by Trickyenough

General Mills and Luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after the social media platform was acquired by billionaire Elon Musk for $44 billion (roughly Rs. 3,37,500 crore)

Brought to you by Trickyenough

"We will continue to monitor this new direction and evaluate our marketing spend," a General Mills spokesperson said.

Brought to you by Trickyenough

Audi of America, the Herndon, Virginia-based US unit of Audi - a Volkswagen Group brand - said it would "continue to evaluate the situation."

Brought to you by Trickyenough

The two companies join top US automaker General Motors, which last week said it had temporarily halted paid advertising on Twitter.

Brought to you by Trickyenough

The ad pauses come after Musk said in an open letter to advertisers last week that he wants Twitter to be "the most respected advertising platform" in a bid to gain their trust.

Brought to you by Trickyenough

Ad sales accounted for more than 90 percent of Twitter's revenue in the second quarter, and Reuters reported earlier that the company was struggling to keep its most active users who are vital to the business.