Microsoft reports steady growth in both Edge browser and the Bing search engine, with increased engagement
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Microsoft published new insights into how AI-powered Bing and the Edge browser are experiencing phenomenal growth. They shared that they expect continue growth as more features and capabilities are rolled out.
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Microsoft wrote that the steady growth in active users of Bing search is setting new records.
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Growth is Validation of Bing
While acknowledging that they are still in the single digits, they are heartened that they are now experiencing 100 million daily active users, with approximately one third of the users new to Bing.
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They see this as confirmation that their reinvention of the search experience is on the right track..
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Microsoft also reported that people are using Bing more times on a daily basis, evidence of growth in engagement.
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Search Engagement Growing
They said that two trends are driving their rapid growth: 1. Continued growth in the Edge browser usage
2. Bing relevancy improvements