Bing Employs GPT-4 To Write Custom Search Snippets

Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience.

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Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs).

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For publishers and SEO professionals, this new capability presents opportunities as well as concerns.

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The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search query and the content of webpages to create short descriptions that capture the essence of each page.

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While the captions are AI-generated and may not exactly match the wording on the page, Bing says it employs various safeguards to ensure accuracy and relevance.

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Bing’s New AI Captions: Opportunities & Concerns With the launch of Generative AI Captions, Bing uses natural language generation to create more informative snippets for search results.

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Instead of relying on each page’s title tags and meta descriptions, Bing analyzes queries and content to generate custom snippets.

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