Chrome HTTPS Lock Icon Is Going Away

Concern that the Chrome browser lock icon is misleading leads to replacement with a more neutral one

Brought to you by Trickyenough

Chrome announced that it will soon transition the Chrome browser away from the lock icon that signals a secure HTTPS connection and introduce a more neutral icon that they believe will present a better user experience.

Brought to you by Trickyenough

The lock icon is an artifact from a time when secure connections were the exception and not the norm.

Why HTTPS Lock Icon Is Going Away

Brought to you by Trickyenough

Users could count on the green lock icon to remind them that a connection was secure.

Brought to you by Trickyenough

It used to be commonly understood that only financial and ecommerce sites required a secure connection and that sites that didn’t conduct transactions didn’t need to have secure connections.

Brought to you by Trickyenough

But the old attitudes changed when Google and other companies began encouraging publishers to transition to secure connections in order to enhance user privacy and safety.

Brought to you by Trickyenough

Google eventually went so far as to make the secure HTTPS connection a ranking factor, which motivated holdouts who still insisted that HTTPS was pointless for non-ecommerce sites.

Brought to you by Trickyenough