Custom GPTs: New Ways To Utilize ChatGPT For SEO & Marketing

Ready to try custom GPTs? Learn how to use GPT Builder to create and configure a GPT with examples for SEO and marketing.

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Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing.

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To recap, Custom GPTs give ChatGPT Plus and Enterprise users the ability to create a GPT with a specific set of instructions, additional files to reference (knowledge), multimodal capabilities, and custom actions with third-party APIs.

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Think of it like working with ChatGPT using an advanced version of Custom Instructions without the 3,000 character limit.

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How To Build A Custom GPT There are two ways you can build your own custom GPT: Create or Configure. Create allows you to have a conversation with the GPT Builder.

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One of the perks of custom GPTs is that you can customize them using natural language instead of coding or setting a detailed list of parameters.

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For those more experienced in prompt engineering, Configure allows you to customize the GPT by entering specific details about the GPT.

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