Does The CMS Matter For Search Rankings?

Does The CMS Matter For Search Rankings?

Can your choice of CMS impact search rankings? Google’s John Mueller answers.

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Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another.

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This question is addressed in the latest installment of the Ask Googlebot series on YouTube.

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It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re at a disadvantage if they choose anything else.

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However, Mueller confirms there’s no difference from one CMS to another when it comes to ranking signals. Read his complete response below.

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Google isn’t concerned with what’s going on in the back end of a website. What matters is the final result shown to visitors.

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A CMS Is Not A Ranking Factor

A CMS Is Not A Ranking Factor

Mueller continues his response, saying you can create pages that work well in search using any of the major content management systems. It’s not as though SEO is a proprietary formula that only one CMS developer has access to.

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