Emails Show Google Search & Ad Execs Plotting To Increase Ad Revenue
United States antitrust lawsuit uncovers scheme by Google Search, Chrome and Ads execs to increase ad revenues
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United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue.
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There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter.
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At one point they even discuss the impact on Google’s stock price and their own personal fortunes.
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Another document, dating from 2017, acknowledges reluctance of the Search team to do anything that could negatively affect users.
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Ben Gomes, Google SVP The executives who were a part of the email discussion consisted of top executives, including Ben Gomes, whose career spanned Senior Vice President of Search, News, Google Assistant and Education.
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He has worked on how Google ranked websites and was responsible for instant search, spelling corrections, among other projects.