Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
Facebook is seeing a shift with more Gen Z users joining the platform.
This change contrasts with previous trends where younger users were leaving Facebook.
TikTok, previously popular among younger audiences, is now attracting more Boomers.
The shift in user demographics highlights evolving social media habits.
Marketers and brands need to adjust their strategies to target these ch
anging audiences effectively.