Facebook Home Feed Changes May Improve Reach & Discoverability

Facebook Home Feed Changes May Improve Reach & Discoverability

Facebook is splitting its home feed into two tabs. Here’s why it may be a good thing for business pages and content creators.

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Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.

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Facebook is gearing its primary feed toward discovering new content, serving users with personalized recommendations as soon as they open the app.

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A secondary feed contains content from people a user is friends with and pages they choose to follow.

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The addition of an algorithmically generated feed of content suggestions is almost sure to impact Facebook’s content distribution.

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Is that a good thing for marketers? Here’s a full recap of all the changes Meta CEO Mark Zuckerberg announced.

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Zuckerberg announced Facebook’s home feed is getting split into two tabs; Home and Feed. Home is the tab you first see when you open Facebook, while Feed is the tab with content you’ve opted into seeing.

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Facebook Home Feed Gets Split In Two

Facebook Home Feed Gets Split In Two