Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens - Tricky Enough

Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens

Fewer US teens are using Facebook, according to a new study that finds preferences are shifting toward YouTube and TikTok.

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A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The percentage of US teens who say they use Facebook dropped from 71%, recorded in a similar survey in 2015, to 32% in 2022.

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TikTok, Instagram, and Snapchat all eclipse Facebook in terms of popularity with US teens, though neither is at the top of the list. The top spot belongs to YouTube, which is used by 95% of American teens.

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Results of the survey conducted by Pew Research Center can assist businesses and marketers with reaching today’s generation of web users. You’ll learn what social media apps they use, how much time they spend with each, and the devices they prefer to use when engaging with the apps.

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Here are the highlights from Pew Research Center’s study on social media usage among US teens.

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Pew Research Center’s survey asks whether US teens use 10 specific online platforms.

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More US Teens Use YouTube Than Any Other Social Media App

These are the rankings, along with the percentage of respondents who say they use each app: 1. YouTube (95%) 2. TikTok (67%) 3. Instagram (62%) 4. Snapchat (59%) 5. Facebook (32%) 6. Twitter (23%) 7. Twitch (20%) 8. WhatsApp (17%) 9. Reddit (14%) 10. Tumblr (5%)

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