GA4 Unveils New Way To Redact Personally Identifying Information

Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google.

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This makes it easier to conform to privacy laws and Google’s own policies.

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Notable about the feature is that it will be turned on by default for new properties that are added to GA4 but existing properties will have to manually enable it.

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Google’s GA 4 policies require that no PII data be sent through GA4 that Google could use to identify individuals.

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Examples of PII includes (but is not limited to): – Email addresses – Personal mobile numbers – Social security numbers

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Removing PII From URLs One of the ways that PII could inadvertently be sent to Google is through URL paths and parameters that contain PII in them.

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GA4 Unveils New Way To Redact Personally Identifying Information

New documentation for GA4 Data Redaction Feature that's turned on for new properties but must be manually configured for existing ones

Brought to you by Trikcyenough

Google has published new documentation for the GA4 Data Redaction feature that prevents accidentally sending personally identifiable information (PII) to Google.

Brought to you by Trikcyenough

This makes it easier to conform to privacy laws and Google’s own policies.

Brought to you by Trikcyenough

Notable about the feature is that it will be turned on by default for new properties that are added to GA4 but existing properties will have to manually enable it.

Brought to you by Trikcyenough

Google’s GA 4 policies require that no PII data be sent through GA4 that Google could use to identify individuals.

Brought to you by Trikcyenough

Examples of PII includes (but is not limited to): – Email addresses – Personal mobile numbers – Social security numbers

Brought to you by Trikcyenough

Removing PII From URLs One of the ways that PII could inadvertently be sent to Google is through URL paths and parameters that contain PII in them.

Brought to you by Trikcyenough