GA4 Update: “Once Per Session” Conversion Counting Method

Google Analytics 4 (GA4) now allows users to modify the counting method for conversions, introducing a “once per session” option, which is similar to how Universal Analytics (UA) operated.

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This update was spotted by Charles Farina, GA4 & Adobe Analytics lead at Adswerve, and confirmed on a Google help page.

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GA4 now offers two different counting methods for conversion events: – 1. Once per event: With this setting, GA4 counts an event as a conversion every time it takes place. Google recommends this option because it offers insight into user behavior on your site or app.

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2. Once per session (Legacy): This option means that GA4 counts an event as a conversion once per session, similar to how Universal Analytics operates.

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If you don’t select a counting method, GA4 will automatically use the default method based on how conversion events were created:

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– Once per session is the default for conversions created from Universal Analytics goals in an automatically created GA4 property or using the goals migration tool in the Setup Assistant after February 2023.

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GA4 Update: “Once Per Session” Conversion Counting Method

An update to GA4 brings greater flexibility in conversion counting, allowing you to choose between two different methods.

Brought to you by Trickyenough

Google Analytics 4 (GA4) now allows users to modify the counting method for conversions, introducing a “once per session” option, which is similar to how Universal Analytics (UA) operated.

Brought to you by Trickyenough

This update was spotted by Charles Farina, GA4 & Adobe Analytics lead at Adswerve, and confirmed on a Google help page.

Brought to you by Trickyenough

GA4 now offers two different counting methods for conversion events: – 1. Once per event: With this setting, GA4 counts an event as a conversion every time it takes place. Google recommends this option because it offers insight into user behavior on your site or app.

Brought to you by Trickyenough

Two Conversion Counting Methods

2. Once per session (Legacy): This option means that GA4 counts an event as a conversion once per session, similar to how Universal Analytics operates.

Brought to you by Trickyenough

If you don’t select a counting method, GA4 will automatically use the default method based on how conversion events were created:

Brought to you by Trickyenough

Default Counting Method

– Once per session is the default for conversions created from Universal Analytics goals in an automatically created GA4 property or using the goals migration tool in the Setup Assistant after February 2023.

Brought to you by Trickyenough