Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week.

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Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets.

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These adjustments, including price increases of up to 5%, are carried out without informing the advertisers.

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This testimony is part of a larger case in which the U.S. Department of Justice (DOJ) alleges that Google has unlawfully maintained an online search monopoly.

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As the trial continues, Google’s pricing changes, its competition with Amazon, and the impact of its policies on advertisers are all coming into focus.

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Inside Google’s Advertising Practices Dischler revealed during a federal antitrust trial on Monday that the tech giant regularly changes its ad auctions.

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These modifications, aimed at selling search ads, are carried out without notifying the advertisers. “We tend not to tell advertisers about pricing changes,” Dischler stated.

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Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

Brought to you by Trikcyenough

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week.

Brought to you by Trikcyenough

Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet revenue targets.

Brought to you by Trikcyenough

These adjustments, including price increases of up to 5%, are carried out without informing the advertisers.

Brought to you by Trikcyenough

This testimony is part of a larger case in which the U.S. Department of Justice (DOJ) alleges that Google has unlawfully maintained an online search monopoly.

Brought to you by Trikcyenough

As the trial continues, Google’s pricing changes, its competition with Amazon, and the impact of its policies on advertisers are all coming into focus.

Brought to you by Trikcyenough

Inside Google’s Advertising Practices Dischler revealed during a federal antitrust trial on Monday that the tech giant regularly changes its ad auctions.

Brought to you by Trikcyenough

These modifications, aimed at selling search ads, are carried out without notifying the advertisers. “We tend not to tell advertisers about pricing changes,” Dischler stated.

Brought to you by Trikcyenough