Google Announces Google Analytics 4 & AdSense Integration
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Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance.
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts.
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This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance.
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The merger of AdSense data with other website analytics, such as traffic sources and user behavior, provides a comprehensive understanding of website performance.
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You can use this information to identify patterns and insights that can help optimize ad revenue.
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The integration allows Analytics to automatically collect certain events like ad clicks, ad impressions, and ad queries.
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Automatically collecting these events for each ad can increase the number of billable events for 360 properties, providing an accurate report of ad interactions.