Google Answers If Splitting A Long Article Could Result In Thin Content

Google's Lizzi Sassman answers whether splitting a long article into multiple interlinked pages results in thin content.

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In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content really is.

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The word thin means lacking thickness or width. So when we hear the term “thin content” it’s not uncommon to think of thin content as a webpage with not much content on it.

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Thin Content

The actual definition of thin content is more along the lines of content that lacks any added value.

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Examples are a cookie cutter page that barely differs from other pages, and even a webpage that is copied from a retailer or manufacturer with nothing additional added to it.

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Google’s Product Review Update weeds out, among other things, thin pages consisting of review pages that are only product summaries.

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The hallmark qualities of thin pages is that they lack originality, are barely different from other pages and/or do not offer any particular added value.

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