Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder.
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Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4).
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In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder.
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The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior.
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Marketers can now view metrics grouped by product attributes like item name, brand, category, promotion name, and more.
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Google’s latest update to GA4 introduces several new ecommerce dimensions that can be used to segment data.
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The following ecommerce dimensions are now available in the custom report builder:– Item affiliation
– Item brand
– Item category
– Item category 2
– Item category 3
– Item category 4
– Item category 5
– Item ID
– Item list ID
– Item list name
– Item list position
– Item location ID
– Item name