Google Cracks Down On Ads For Products With Risk Of Death

Google recently made an important announcement about its dangerous products and services policy.

[{"selector":"#anim-cea33541-aa99-402f-84b4-177dc504aae8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8f35c15-851c-426e-9382-8d8b42fad485","keyframes":{"transform":["translate3d(0px, 148.97899%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

This update, set to go into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or loss of life.

[{"selector":"#anim-74552373-a295-447a-8167-f26859c4f376","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f06e3715-ea4f-49e1-83c4-8acee6f5e75d","keyframes":{"transform":["translate3d(0px, 132.18759%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Let’s look at what this update entails.

[{"selector":"#anim-4816370c-50c0-4e43-886b-87dcd45d70cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f242927-b922-4e53-b133-cbef5d0da204","keyframes":{"transform":["translate3d(0px, 321.74262%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Overview

[{"selector":"#anim-3f588cb9-f727-4bbc-8650-ccce33ccec2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-394f3bc5-520f-4b45-a6ab-74489847c301","keyframes":{"transform":["translate3d(0px, 892.16761%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eaad479a-c1e6-4d2e-aba0-f5956f68023e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8b294b5-e838-4eb8-a37c-596052237603","keyframes":{"transform":["translate3d(0px, 162.71252%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

The policy now covers ads for products that are dangerous to people’s health and safety.

[{"selector":"#anim-d3849097-ba9e-4d6a-a243-7f02387dec5f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08336274-d657-4cd8-81f3-4b5c69e5396a","keyframes":{"transform":["translate3d(0px, 193.29141%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

These products must have a proven risk of causing death or severe harm, and they should also have a history of consumer advisories, or product recalls.

[{"selector":"#anim-f4aade28-f32d-439b-bddc-fcbb65c82ae8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74cb4290-6941-45c6-a4d8-d4bb8ebbb54f","keyframes":{"transform":["translate3d(0px, 136.18688%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Google Cracks Down On Ads For Products With Risk Of Death

Google tightens its advertising policy to restrict ads for products with imminent risk of death or grievous bodily harm.

Brought to you by Trickyenough

Google recently made an important announcement about its dangerous products and services policy.

Brought to you by Trickyenough

This update, set to go into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or loss of life.

Brought to you by Trickyenough

Let’s look at what this update entails.

Brought to you by Trickyenough

Overview

From July 3, 2023, Google will enforce the updated Dangerous Products and Services Policy.

Brought to you by Trickyenough

The policy now covers ads for products that are dangerous to people’s health and safety.

Brought to you by Trickyenough

These products must have a proven risk of causing death or severe harm, and they should also have a history of consumer advisories, or product recalls.

Brought to you by Trickyenough