Google Discusses Zero Search Volume Keyword Targeting - Tricky Enough

Google Discusses Zero Search Volume Keyword Targeting

Google answers a question about targeting keywords with no search volume

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In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords.

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The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes.

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Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

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Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

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Consider How People Search

The SEO starter guide document also recommends thinking about how users might find a webpage.

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What’s interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level.

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