Google Discusses Zero Search Volume Keyword Targeting

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords.

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The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes.

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Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

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Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

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The SEO starter guide document also recommends thinking about how users might find a webpage.

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What’s interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level.

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Google Discusses Zero Search Volume Keyword Targeting

Google answers a question about targeting keywords with no search volume

Brought to you by Trickyenough

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords.

Brought to you by Trickyenough

The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes.

Brought to you by Trickyenough

Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

Brought to you by Trickyenough

Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.

Brought to you by Trickyenough

Consider How People Search

The SEO starter guide document also recommends thinking about how users might find a webpage.

Brought to you by Trickyenough

What’s interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level.

Brought to you by Trickyenough