Google's John Mueller offers his opinion on what SEOs should do about Topical Authority.
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John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about.
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Reddit Discussion On Topical AuthorityThe discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority.
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What GrumpySEOguy means is that relevance and authority basically mean the same thing.
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And they also affirm that a site that ranks higher for a search query is authoritative (more relevant) for that search query.
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Everything Old Is New Again (And Again) There’s a trend with relatively newbie SEO gurus where they rename something that already existed then put it out there as if it’s new.
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Even the trend of renaming old tactics to pass them off as new is not new, it’s been going on for decades.
For example, the 10x content building tactic from 2015 was about creating content that is ten times better than existing content in order to make it better positioned to obtain links (because it’s ten times better than what’s currently ranking).