Google Scrambles To Keep Up With AI-Powered Search Rivals

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Google races to develop AI-powered search engine "Magi" amid rising competition and potential Samsung contract loss.

Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing.

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The New York Times reports this development comes as Samsung considers replacing Google with Bing as the default search engine on its devices.

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Losing its position as the default search provider on Samsung devices could potentially affect Google’s $3 billion annual revenue from the Samsung contract.

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Bing has gained industry attention since incorporating new AI technology, making it a more formidable competitor to Google’s search business.

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With an additional $20 billion tied to a similar Apple contract set for renewal this year, Google is under pressure to innovate and maintain its dominance in the search engine market.

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The New York Times says that Google is working on a new search engine that uses AI. This future search engine, “Magi,” aims to provide a more customized and user-friendly experience.

Google’s Magi Project

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