Google Search Console Insights For GA4 Properties Now Available

Google Search Console Insights For GA4 Properties Now Available

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Google Search Console Insights now supports Google Analytics 4 properties, giving you access to more data.

In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights.

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Combining data from Search Console and Google Analytics, Search Console Insights provides a thorough overview of how people discover your content across the web.

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Since its launch in June 2021, Search Console Insights has only been compatible with Universal Analytics (UA) properties. If all you have are GA4 properties, your Insights section in Search Console would have been pretty bare.

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It was a matter of time before GA4 support was added, however, as Google is sunsetting UA properties next year.

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There are different ways to access Search Console Insights. You can get to it via:– A link at the top of the Overview page – From the navigation menu of Google’s mobile app – Search Google for a query that your site ranks for

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Using Search Console Insights

Google designed GSC Insights to offer a snapshot of content performance within recent weeks. It only shows GA data for the last 28 days, which is sometimes compared to the prior 28-day period.

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Analyzing Data In Search Console Insights

Analyzing Data In Search Console Insights