Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps

Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording.

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Taking turns answering questions, Mueller addresses the correct use of the lastmod tag, while Illyes discusses the benefits of separate sitemaps.

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In an XML sitemap file, lastmod is a tag that stores information about the last time a webpage was modified.

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Its intended use is to help search engines track and index significant changes to webpages.

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Google provides guidelines for using the lastmod tag, which could be used to alter search snippets.

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The presence of the lastmod tag may prompt Googlebot to change the publication date in search results, making the content appear more recent and more attractive to click on.

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Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps

Maximize your visibility with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps.

Brought to you by Trickyenough

Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording.

Brought to you by Trickyenough

Taking turns answering questions, Mueller addresses the correct use of the lastmod tag, while Illyes discusses the benefits of separate sitemaps.

Brought to you by Trickyenough

In an XML sitemap file, lastmod is a tag that stores information about the last time a webpage was modified.

Brought to you by Trickyenough

When To Use The Lastmod Tag?

Its intended use is to help search engines track and index significant changes to webpages.

Brought to you by Trickyenough

Google provides guidelines for using the lastmod tag, which could be used to alter search snippets.

Brought to you by Trickyenough

The presence of the lastmod tag may prompt Googlebot to change the publication date in search results, making the content appear more recent and more attractive to click on.

Brought to you by Trickyenough