Google Sets New Rules For Bulk Email Senders

Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure.

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The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails.

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The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall spam rates.

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Here’s what businesses and email marketers need to know about the changes.

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New Mandates For Bulk Email Senders Starting in February 2024, Google will require senders of over 5,000 emails per day to Gmail inboxes to follow these practices:

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1. Authenticate email: Bulk senders must authenticate their emails using established protocols like SPF, DKIM, or DMARC. 2. Enable easy unsubscription: Gmail will require bulk senders to provide recipients with a one-click unsubscription option. All unsubscription requests must be processed within two days. 3. Send wanted email: Gmail will enforce a clear spam rate threshold, which senders must stay below.

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Google Sets New Rules For Bulk Email Senders

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates.

Brought to you by Trickyenough

Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure.

Brought to you by Trickyenough

The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails.

Brought to you by Trickyenough

The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall spam rates.

Brought to you by Trickyenough

Here’s what businesses and email marketers need to know about the changes.

Brought to you by Trickyenough

New Mandates For Bulk Email Senders Starting in February 2024, Google will require senders of over 5,000 emails per day to Gmail inboxes to follow these practices:

Brought to you by Trickyenough

Brought to you by Trickyenough