Google Tests More Local Service Ads In SERPs

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase consumer confidence in LSAs:

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Google’s experiment is opposite to what’s intended, as it draws more attention to the ongoing problem of LSA spam.

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The addition of another ad unit has the potential to be a positive change for businesses advertising their services on Google. However, it’s making Google’s LSA spam more prevalent.

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As noted in replies to Marvin’s tweet, several issues plague local service ads right now. Such as:– Ads for fake businesses – Ads for business profiles with fake reviews – Ads for business profiles that are deactivated

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Considering every one of these ad packs has the promise of being “Google screened,” there must be a quality assurance gap somewhere.

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Marvin assures advertisers Google takes these reports seriously: Hopefully, Google can reel in the number of spammy LSAs before they erode consumer confidence in the ad unit.

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Google Tests More Local Service Ads In SERPs

Google is testing an increase in the number of local service ads in search results pages.

Brought to you by Trickyenough

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase consumer confidence in LSAs:

Brought to you by Trickyenough

Google’s experiment is opposite to what’s intended, as it draws more attention to the ongoing problem of LSA spam.

Brought to you by Trickyenough

The addition of another ad unit has the potential to be a positive change for businesses advertising their services on Google. However, it’s making Google’s LSA spam more prevalent.

Brought to you by Trickyenough

Google Increases LSAs To Three Per Page

As noted in replies to Marvin’s tweet, several issues plague local service ads right now. Such as:– Ads for fake businesses – Ads for business profiles with fake reviews – Ads for business profiles that are deactivated

Brought to you by Trickyenough

Considering every one of these ad packs has the promise of being “Google screened,” there must be a quality assurance gap somewhere.

Brought to you by Trickyenough

Marvin assures advertisers Google takes these reports seriously: Hopefully, Google can reel in the number of spammy LSAs before they erode consumer confidence in the ad unit.

Brought to you by Trickyenough