Google Updates Product Ratings Policies On Automated AI Content

Automated and AI-generated content in reviews should be labeled as spam according to Google in updated Product Ratings policies.

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Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content.

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Kudos to Duane Forrester, who spotted and shared the policy update on Twitter.

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The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged as spam.

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To ensure compliance, Google combines automated and human evaluation methods.

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Machine-learning algorithms will support this effort while specially trained experts deal with more complex cases requiring context.

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Actions against violations can range from disapproving violating content or reviews, issuing warnings, or suspending accounts for repeated or severe offenses.

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