Google Updates “Unavailable Video” Policy

In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week.

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The update gives advertisers a clearer understanding of the disapproval reason and how to rectify the issue quickly.

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If you advertise in Google Ads, chances are you’ve been met with ad disapprovals with extremely vague reasoning.

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When Google Ads doesn’t lay out the issue at hand, it costs advertisers: – Lost revenue opportunities when ads aren’t running – Time to dig deeper into potential ad disapproval reasons – Efficiency when having to switch gears from account management to investigative mode

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The most recent update to help advertisers solve video ad disapprovals is within its “Unavailable Video” policy. The update gives four examples of why a video ad may be marked as unavailable:

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While the examples above give advertisers more clear reasons why their video ads may be disapproved, they may not be obvious. Let’s break down these four examples above.

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Google Updates “Unavailable Video” Policy

Brought to you by Trickyenough

Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster.

In further moves towards transparency to advertisers, Google quietly updated its “Unavailable Video” policy in Google Ads this week.

Brought to you by Trickyenough

The update gives advertisers a clearer understanding of the disapproval reason and how to rectify the issue quickly.

Brought to you by Trickyenough

If you advertise in Google Ads, chances are you’ve been met with ad disapprovals with extremely vague reasoning.

Brought to you by Trickyenough

Externalizing Video Ad Disapproval Reasons

When Google Ads doesn’t lay out the issue at hand, it costs advertisers: – Lost revenue opportunities when ads aren’t running – Time to dig deeper into potential ad disapproval reasons – Efficiency when having to switch gears from account management to investigative mode

Brought to you by Trickyenough

The most recent update to help advertisers solve video ad disapprovals is within its “Unavailable Video” policy. The update gives four examples of why a video ad may be marked as unavailable:

Brought to you by Trickyenough

While the examples above give advertisers more clear reasons why their video ads may be disapproved, they may not be obvious. Let’s break down these four examples above.

Brought to you by Trickyenough

What’s Not Allowed In Video Ads