Google Will Reject Ads Leading To Pages With Intrusive Advertising - Tricky Enough

Google Will Reject Ads Leading To Pages With Intrusive Advertising

Google is giving advertisers until October to comply with a new policy, or their ads will be disapproved.

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Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out.

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A change to Google’s destination requirements policy states if an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad.

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Google is sending emails to advertisers informing them of the policy change, which leaves roughly a monthto make necessary updates.

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If you’re running Google Ads, this new policy means you must be extra careful about the pages people land on.

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Google doesn’t want advertisers sending people to pages that contain intrusive or annoying ad experiences.

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Your landing pages may be complying with the better ads standards already, especially if they’re optimized for Google’s page experience update.

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