Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights

Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023.

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This was driven by progress in artificial intelligence (AI) and improvements to Google Search.

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During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search.

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Pichai emphasized that Alphabet is leading the way in applying AI to improve its products and services, with Search being transformed by advanced AI capabilities.

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Pichai highlighted the Search Generative Experience (SGE) as a significant innovation enabled by large language models like PaLM.

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He said early user feedback has been “very positive” since launching SGE in limited beta.

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Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights

Alphabet's latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.

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Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023.

Brought to you by Trickyenough

This was driven by progress in artificial intelligence (AI) and improvements to Google Search.

Brought to you by Trickyenough

During Alphabet’s earnings call, CEO Sundar Pichai highlighted the company’s continued dominance in AI and the ongoing enhancements to Search.

Brought to you by Trickyenough

Pichai emphasized that Alphabet is leading the way in applying AI to improve its products and services, with Search being transformed by advanced AI capabilities.

Brought to you by Trickyenough

Pichai highlighted the Search Generative Experience (SGE) as a significant innovation enabled by large language models like PaLM.

Brought to you by Trickyenough

He said early user feedback has been “very positive” since launching SGE in limited beta.

Brought to you by Trickyenough