How Biden’s AI Executive Order Could Impact Marketing Tools

United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use.

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While aimed at managing risks across sectors, the order could potentially impact digital marketers’ use of AI tools.

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The order mandates extensive safety testing and reporting requirements for AI systems.

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With consumers wary of data privacy risks, the order’s privacy focus could impact AI tools dependent on personal data. They may see pressure to improve transparency.

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Marketing tools leveraging AI for functions like ad targeting, content generation, and consumer analytics may fall under tighter scrutiny.

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“Many of these [sections] just scratch the surface – particularly in areas like competition policy,” commented Senator Mark Warner on the order, hinting that further AI regulations could come.

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How Biden’s AI Executive Order Could Impact Marketing Tools

Biden's AI order calls for tighter oversight of marketing tools leveraging consumer data and AI algorithms.

Brought to you by Trickyenough

United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use.

Brought to you by Trickyenough

While aimed at managing risks across sectors, the order could potentially impact digital marketers’ use of AI tools.

Brought to you by Trickyenough

The order mandates extensive safety testing and reporting requirements for AI systems.

Brought to you by Trickyenough

With consumers wary of data privacy risks, the order’s privacy focus could impact AI tools dependent on personal data. They may see pressure to improve transparency.

Brought to you by Trickyenough

Marketing tools leveraging AI for functions like ad targeting, content generation, and consumer analytics may fall under tighter scrutiny.

Brought to you by Trickyenough

“Many of these [sections] just scratch the surface – particularly in areas like competition policy,” commented Senator Mark Warner on the order, hinting that further AI regulations could come.

Brought to you by Trickyenough