How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore

Discover how the Instagram algorithm works in 2023 from CEO Adam Mosseri. Find out how to boost your reach and prevent shadowbanning.

Brought to you by Trickyenough

Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore.

Brought to you by Trickyenough

In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience.

Brought to you by Trickyenough

The following is an update to the original video about the Instagram algorithm from 2021.

Brought to you by Trickyenough

The first point Mosseri makes is that the Instagram algorithm is not one algorithm but rather many algorithms and processes that work together to personalize the content each Instagram user sees.

Brought to you by Trickyenough

Why does Instagram employ algorithms? Because each individual is different, each Instagram user should see content that matches their interests.

Brought to you by Trickyenough

This is what Instagram hopes to achieve through ranking – a personalized experience that keeps users engaged with the Instagram platform for more extended periods of time.

Brought to you by Trickyenough