iPhone 14 Pro Shipments Could Fall 20 Million Units Short of Market Estimates After China Factory Unrest: Kuo

Apple's iPhone 14 Pro and Pro Max model shipments could miss market expectations by up to 20 million units in the holiday quarter due to labour unrest at a major Chinese factory, TF Securities analyst Ming-Chi Kuo said.

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Kuo is the latest to flag a hit to the world's most valuable company from protests over pay and strict COVID-19 curbs at the world's biggest iPhone factory, the Foxconn-operated plant in the central city of Zhengzhou.

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He trimmed his estimate for quarterly iPhone shipments by about 20 percent to between 70 million and 75 million units, compared with the market consensus of 80 million to 85 million units.

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Apple shares were trading down more than 2 percent, set to add to the 6 percent decline so far this month as worries grow over shipments in the all-important holiday sales season.

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Kuo, in a blog post on Tuesday, also predicted that the supply shortfall could erase demand for the more popular Pro models, instead of deferring sales, as consumers also grapple with a weakening economy.

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In contrast, other Apple analysts expect sales to pick up once production constraints ease and more Pro models become available.

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iPhone 14 Pro Shipments Could Fall 20 Million Units Short of Market Estimates After China Factory Unrest: Kuo

A supply shortfall for iPhone 14 Pro models could erase demand instead of deferring sales, as consumers grapple with a weakening economy, according to an analyst.

Brought to you by Trickyenough

Apple's iPhone 14 Pro and Pro Max model shipments could miss market expectations by up to 20 million units in the holiday quarter due to labour unrest at a major Chinese factory, TF Securities analyst Ming-Chi Kuo said.

Brought to you by Trickyenough

Kuo is the latest to flag a hit to the world's most valuable company from protests over pay and strict COVID-19 curbs at the world's biggest iPhone factory, the Foxconn-operated plant in the central city of Zhengzhou.

Brought to you by Trickyenough

He trimmed his estimate for quarterly iPhone shipments by about 20 percent to between 70 million and 75 million units, compared with the market consensus of 80 million to 85 million units.

Brought to you by Trickyenough

Apple shares were trading down more than 2 percent, set to add to the 6 percent decline so far this month as worries grow over shipments in the all-important holiday sales season.

Brought to you by Trickyenough

Kuo, in a blog post on Tuesday, also predicted that the supply shortfall could erase demand for the more popular Pro models, instead of deferring sales, as consumers also grapple with a weakening economy.

Brought to you by Trickyenough

In contrast, other Apple analysts expect sales to pick up once production constraints ease and more Pro models become available.

Brought to you by Trickyenough