Meta Expands Reels Ads To Instagram, Tests AI Features

At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product.

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Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook.

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The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place.

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Additionally, Meta is bringing its app promotion ads to Reels, which can help businesses get more downloads.

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With music playing a huge role in social media video engagement, Meta is testing AI to optimize audio in single-image Reels ads.

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Meta plans to make these solutions more widely available in the coming weeks. Here’s more about what to expect.

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Meta Expands Reels Ads To Instagram, Tests AI Features

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

Brought to you by Trickyenough

At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product.

Brought to you by Trickyenough

Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook.

Brought to you by Trickyenough

The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place.

Brought to you by Trickyenough

Additionally, Meta is bringing its app promotion ads to Reels, which can help businesses get more downloads.

Brought to you by Trickyenough

With music playing a huge role in social media video engagement, Meta is testing AI to optimize audio in single-image Reels ads.

Brought to you by Trickyenough

Meta plans to make these solutions more widely available in the coming weeks. Here’s more about what to expect.

Brought to you by Trickyenough