Microsoft Ads Unveils New Smart Campaign Features

The newest update to Microsoft Ads Smart Campaigns includes a multi-platform feature, giving them a competitive advantage over Google.

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Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th.

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The update also includes a key new feature that sets them apart from Google Ads. If you’re running paid media ads, it’s worth exploring the new experience.

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Microsoft is rolling out the experience migration in the next few months, however existing advertisers can be considered for early access to the features.

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Microsoft Ads Smart Campaigns originally launched in 2021 for the US, UK, and Australia markets to select advertisers.

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The New Simplified Experience

In response to the growing needs of SMBs in today’s economy, Microsoft improved the campaign setup experience to be more streamlined.

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The Smart Campaign update includes: – Newly guided campaign experience – Updated chat experience with support – Simplified ad setup with options to self-create or auto-generate – Updated AI (artificial intelligence) solution for optimizations The result? A more simple, efficient workflow to save you time. A Competitive Multi-Platform Ad

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