Microsoft Introduces Insights For Universal Event Tracking Tags
Find out how Microsoft's Universal Event Tracking tag insights can help advertisers understand user engagement and improve ad campaigns.
Brought to you by Trickyenough
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.
Brought to you by Trickyenough
To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.
Brought to you by Trickyenough
Scheduled for rolling activation starting on July 3, this feature will automatically be enabled for existing UET tags.
Brought to you by Trickyenough
Notably, UET Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting.
Brought to you by Trickyenough
A Microsoft Advertising UET tag keeps track of the customer activities on your website after clicking on your ad. It embeds a single UET tag across your website, enabling Microsoft Advertising to gather pertinent data.
Brought to you by Trickyenough
Such data collection empowers you to monitor conversion objectives and create specific remarketing lists to target audiences more effectively.