New Google Search Feature Is A Shopping Portal

Google adds a new shopping portal to search and updates Chrome with new features that enables consumers to track prices and discounts

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Google announced a new search feature for shopping deals that is powered by Google’s Shopping Graph, a dataset of the entire world’s shopping information plus numerous updates to Chrome that makes it more shopping oriented.

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Portals were big in the late 1990s, with AOL being the most obvious example, but they went out of fashion not long after Google introduced their simple search box without the clutter typical of web portals of the time.

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Google doesn’t call it a shopping portal but if a web portal is a webpage that aggregates shopping information from across the Internet and makes it accessible to users in an easily navigable manner, then Google’s new search feature qualifies as a shopping portal.

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Also announced are changes to Chrome for mobile and desktop that transforms them into a more shopping oriented web browser.

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Chief among the new features are a new way for users to bookmark products to a shopping list folder, ability to track prices and get what Google calls “price insights” (which is a new feature for the desktop version of Chrome).

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Google says that eight out of ten shoppers are concerned about getting the best deal on holiday gifts. The intent of these new features is to provide users with twice as many deals on all the products they are looking for.

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